Having an accessible website is key for connecting with potential clients. Consider technical ways to make your website accessible to people with low vision who may be using screen readers, or those with mobility concerns who may be using alternatives to a mouse. You can also make certain design choices, such as contrast checking the color of your text versus the background of a page, or considering colors for those who are color-blind.
Additionally, use alt text for your images. All images should include alt text so that screen readers can convey the image’s message to the user. Moreover, utilize headers to break up your content. Headers are used by screen readers for scanning, allowing them to consume the content faster. Ultimately, add a skip navigation feature. Include a skip navigation feature that enables screen readers to skip reading the big sections on your website. Finally, make sure links have descriptive names. In-text links should be descriptive, defining exactly what the user can expect from the next page after clicking the link.