Attracting a steady stream of ideal clients is the dream of many solo attorneys — yourself included, no doubt. If you could develop such a pipeline, your practice would thrive and you could spen ...

For any given search on Google, the first page in the results gets nearly 32% of the traffic. Targeting the right keywords allows your site to rank on Google and capture that traffic. They also allow you to choose the highest ROI terms for Google Ads camp ...

Custom post types are one of the most powerful features in WordPress. They allow you to create and organize content and display it on your website however you want. This post provides an overview to help you understand how and… Categories: WordPress Tips ...

Lawyers have many options for putting their brand out there with ads. PPC advertising is a powerful tool for lawyers. Getting the most out of it requires following a few important principles. PPC stands for “pay per click.” You place an ad on a platfor ...

Personal branding is a valuable way to build out your authority in the legal industry. It can help drive more prospective clients to you and your firm. People in the legal space throw the word “branding” around all the time. But there’s typically a mis ...

One of the cornerstones of law firm marketing is finding the tactics that work best for you. Every firm has a unique way of marketing, but there is no need to reinvent the wheel.  You can learn a lot from peers who are already getting traction with the ...

It seems like using AI technology to write your law firm content writing will become a trend whether we like it or not. At PaperStreet, we believe there is value in having human-written content, especially as bot content infiltrates search… Categories: Co ...

Making sure your website is accessible to all users should be at the top of your priority list. Learn about the law and best practices in this next episode of LEXclusive, PaperStreet’s podcast. Don’t have a Spotify account? We’re also… Categories: ADA and ...

It may seem like common sense, but clients can’t contact you if they don’t know you are out there. Thus, visibility is a crucial component in growing your practice. In the digital age, this means emphasizing SEO (search engine optimization) and online vis ...

Although strategic planning is a popular phrase among law firm owners, it’s a misnomer. Strategic planning isn’t the same thing as planning. Likewise, planning is not the same thing as strategy. You need a coherent strategy that lays out how you’ll win ...