Introduction A unique selling proposition is a specific benefit that makes your business stand out when compared to similar businesses. In short, it communicates your business's purpose and what differentiates it from others. Also, i ...
The Difference Between Brand Tone and Voice
Introduction Brand voice and brand tone are not the same, but they have a few things in common. They both reflect your brand’s personality and therefore impact the identification of your brand. Besides that, they both serve the mutua ...
How to Define Your Brand Tone of Voice
Brand tone of voice Brand tone of voice is an important part of your firm’s brand and a critical element in how people perceive your firm. It reflects your brand personality and expresses your company’s set of values. It also helps y ...
Importance of Personal Branding for Lawyers
Importance of personal branding What is the importance of personal branding for lawyers?Branding has always been a vital part of business, but nowadays it might be more important than before. Due to digital marketing, consumers get e ...
The Power of Brand Perceptual Maps
What are perceptual maps? Brand perceptual maps are also referred to as positioning or marketing maps. They are visual representations of how consumers perceive your brand. Moreover, how competitors are positioned in relation to your ...
The Most Effective Market Positioning Strategies
“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.” Introduction Proper market positioning is a great fou ...
Key Elements for Creating Your Brand Identity
“Brand identity is the outward expression of a brand, including its trademark, name, communications and visual appearance.” Brand identity elements Company Name The company name is one of the brand identity element ...
6 Types of Market Positioning Strategies
“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.” https://www.youtube.com/watch?v=Sjke50MHFfw Introduct ...
5 Things Lawyers Should Know Before Claiming Logo
Introduction Even though a brand is more than a logo, a strong brand starts with a strong logo. A strong brand will create certain expectations and an emotional reaction in your potential clients. Furthermore, a strong logo will buil ...
What is the Future of Law Firm Branding?
“In the past, law businesses were built through an accumulation of advertising impressions.Today, successful law brands will be known through an accumulation of human impressions.“ What are the predictions? Surely, the ...