Introduction Brand vision refers to the ideas behind a brand that help guide the future. It clarifies your main business goal and states what your law firm is aiming to achieve in the future. Your vision statement should define the core ...

Introduction A company’s brand is what the company outwardly projects and how the company presents itself. In addition, it is the values a company communicates to its audience and what they can expect from their service. It is also what ...

Introduction Branding is essential for lawyers because it involves creating a recognizable name for them and their practice. In short, your personal brand is the unique value that your clients will benefit from. Furthermore, it is built ...

Introduction Brand awareness is a metric that shows the level of recognition of a brand or service among consumers. The greater the brand awareness, the more audiences will be familiar with your logo, messaging and services. Establishin ...

Introduction Search engine optimization (SEO) is the practice of driving more visitors to your law firm’s website by increasing your website’s position in search engine results pages.SEO tips for lawyers involve strategies, techniques a ...

Introduction In short, a legal directory is a searchable database of law firms and lawyers. The directory serves as an online source to locate a law firm near a person’s location. For example, individuals may search by practice area, lo ...

Introduction Email marketing for lawyers is an online marketing approach. It is designed to help businesses keep in touch with a large network of people. Furthermore, it is considered to be one of the most effective types of digital mar ...

Introduction Content marketing for lawyers is a type of digital marketing. It plays a key role for any law firm in sharing its expertise with the world. It involves using content to generate brand awareness, attract organic traffic and ...

Introduction Brand loyalty is the tendency of consumers to continuously purchase one brand's services over another. Accordingly, these consumers perceive that the brand meets their needs and expectations. As a result, they identify with ...

Introduction Potential clients seek out legal services online every day. According to the 2019 Legal Trends Report, 57% of consumers looked for a lawyer on their own. The most common research methods were using an online search engine ( ...