Introduction There are two basic types of marketing – inbound and outbound marketing. The focus of each is different and they involve different strategies and techniques. Outbound marketing includes proactively reaching out to consum ...
Upcoming 2022 Branding Trends [Expert Predictions]
“Designing logos in the digital age requires the logo design to be simple, in order to be instantly identified. A good logo should also be able to adapt to any size while retaining its communicativeness and aesthetic values.” ...
How Can Lawyers Generate More Leads
Introduction Lead generation in marketing is the act of gaining actionable customer interest for your business’s output. This typically involves a customer initiating a conversation or providing you with their contact information. As ...
How To Successfully Plan a Webinar
Introduction Webinars are one of the most popular ways to deliver content online and connect with a global audience. When done right, webinars can build your brand, establish your authority in your industry and generate new leads. Fo ...
29 Tips To Increase Your Website Traffic
Introduction One of the key challenges for every online business is getting the stable flow of traffic to their website. And in order to attract new business, you need to get more visitors to your website. Increasing traffic to your ...
18 Blogging Tools For Lawyers [Ultimate List]
Introduction Producing high-quality content regularly increases organic visits and SEO rankings. In addition, it helps you become an expert on the topics you write about. Maintaining a business blog can be hard sometimes. Determining ...
How to Choose the Right Law Firm Font
Introduction Solid brand font selection is the glue that ties your whole organization together. Law firm font tells your brand story by bringing a voice and personality to your work. They also communicate emotions and feelings to you ...
The Importance of Customer Journey Map for Lawyers
Introduction A customer journey map for lawyers is a visual representation of how your customer experiences your service. It highlights key aspects of the legal journey as a lawyer interacts with potential clients. Ultimately, it dem ...
Free Marketing Ideas for Lawyers and Law Firms
Introduction Small businesses often have a tight marketing budget to work with, which can make promoting a challenge. However, there are plenty of ways for you to market your firm without spending any money. If your marketing budget ...
Important Leadership Skills for Lawyers and Attorneys
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." John Quincy Adams Introduction Leadership is a type of action, or group of actions, that lead other individuals or teams to success. It represe ...