Introduction Brand types are categories of brands that share the same strategic approach to shape their competitive positioning. In other words- they are strategic ways that brands compete and are positioned relative to each other. Some ...

Introduction Brand culture is the combination of connected factors that create the law firm’s work environment. Having a well-developed brand culture for law firms is hugely beneficial. If everyone on your team believes in the same valu ...

Introduction A business referral is an act of introducing a new prospect to your business by someone in your network. This may happen spontaneously during organic conversation or as a result of conscious referral marketing efforts. Busi ...

Introduction Testimonials and product reviews can be one of the greatest sales tools for your law business. In fact, over 70% of consumers say they look at product reviews before making a purchase. Moreover, nearly 63% indicate they are ...

Introduction Effective customer service is a key part of any successful business strategy. In recent years, customers have started using digital communication tools to give companies feedback about products. As a result, numerous new cu ...

Introduction Customers play a significant role in any business. Research shows that there are different types of customers and they all require a different approach. Consequently, by strategically segmenting your customers and handling ...

Introduction Customer needs are defined as the influential factors that trigger them to purchase your service. They are generated when they come in contact with your business, your competitors or when they search for the solutions you p ...

Introduction Brand perception is the sum of consumer feelings, attitudes and experiences with a service. These thoughts and feelings happen when a consumer is aware of the brand and interacts with its service. Brand perception is what c ...

Introduction Brand equity refers to the value of a brand. It is determined by consumers’ perception of the brand. Accordingly, the perception results in the consumers holding a positive or negative effect on the service. Therefore, bran ...

Introduction A brand mission statement communicates a brand’s purpose, objectives and how it plans to serve its audience. It is action-oriented and gives clients an idea of what your business does and what impact it wants to make. Furth ...