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Check out the ultimate tips regarding social media branding for lawyers and law firms.

Social Media Branding In 12 Steps [Lawyers + Law Firms]

March 14, 2022
by Carmine Cloak MarketingSocial Media

Introduction Social media branding has become a powerful marketing tool for companies. Specifically, it can help you position your brand as unique and stand out from the crowd. When social media branding is done correctly, it can hel ...

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Learn about the importance of color in legal branding.

The Importance Of Color In Legal Branding

March 7, 2022
by Carmine Cloak BrandingMarketing

Introduction Color in legal branding is one of the most powerful tools for communication and evoking emotion. According to the studies, people form impressions within 90 seconds of their initial interactions with people or products. Impressively, 90 ...

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How To Run A Giveaway In 7 Steps

February 28, 2022
by Carmine Cloak MarketingSocial Media

Introduction A giveaway is an act of giving away goods or services for free as a gift or premium. The most important elements of a giveaway are that it is free and doesn’t expect anything in return. They are luck-based as the results ...

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Read how to create successful inbound marketing strategy.

How To Create A Successful Inbound Marketing Strategy

February 21, 2022
by Carmine Cloak Marketing

What is Inbound Marketing? Inbound marketing is a type of marketing where you are creating valuable content. This content helps your potential customers understand their problems and provides them with the ideal solution. As a resul ...

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Read how to choose a legal niche for your practice.

How To Choose A Legal Niche For Your Practice

February 14, 2022
by Carmine Cloak BrandingPersonal/ Professional Development

Introduction According to the dictionary, a niche is a specialized segment of the market for a particular kind of service. Additionally, a niche is a comfortable or suitable position in life or employment. In other words- it's about ...

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Here are the key reasons why you don't get clients for your business.

12 Reasons Why You Don’t Get Clients

February 7, 2022
by Carmine Cloak MarketingPersonal/ Professional Development

Introduction The reasons why you don’t have clients can be numerous. However, there are certain steps you need to take to identify those reasons. Consequently, you will be able to discover how to get clients for small business. To st ...

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Learn how to identify and define your law firm brand attributes.

Law Firm Brand Attributes [How To Define Them]

January 31, 2022
by Carmine Cloak BrandingMarketing

Introduction Law firm brand attributes are the core values that define the overall nature of your company. They represent a set of features that highlight the physical and personality aspects of your brand. These attributes are devel ...

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Check out the key steps when starting your law firm.

How To Start a Law Firm [A Beginner’s Guide]

January 24, 2022
by Carmine Cloak BrandingPersonal/ Professional Development

Introduction In order to start a law firm successfully, you must possess the necessary skills to run a business. Running your business will require you to face different problems than practicing law. However, there are many benefits ...

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5 Laws Of Branding To Elevate Your Business

January 17, 2022
by Carmine Cloak Branding

Introduction Your branding is the foundation of your business success. Thus, it requires a specific set of actions to nurture it. Moreover, it is shaped by other people’s perceptions. The more reputable your brand becomes, the more w ...

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Inbound and Outbound Marketing [All You Need To Know]

January 3, 2022
by Carmine Cloak Marketing

Introduction There are two basic types of marketing – inbound and outbound marketing. The focus of each is different and they involve different strategies and techniques. Outbound marketing includes proactively reaching out to consum ...

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