Introduction Brand perception is the sum of consumer feelings, attitudes and experiences with a service. These thoughts and feelings happen when a consumer is aware of the brand and interacts with its service. Brand perception is wha ...

What is a mission statement? A brand mission statement communicates a brand’s purpose, objectives and how it plans to serve its audience. It is action-oriented and gives clients an idea of what your business does and what impact it w ...

Introduction Brand vision refers to the ideas behind a brand that help guide the future. It clarifies your main business goal and states what your law firm is aiming to achieve in the future. Your vision statement should define the c ...

Introduction A company’s presence is what the company outwardly projects and how the company presents itself. In addition, it is the values a company communicates to its audience and what they can expect from their service. It is als ...

Introduction Brand awareness is a metric that shows the level of recognition of a brand or service among consumers. The greater the brand awareness, the more audiences will be familiar with your logo, messaging and services. Establis ...