“Brand identity is the outward expression of a brand, including its trademark, name, communications and visual appearance.” Brand identity elements Company Name The company name is one of the brand identity element ...

“An image is the set of beliefs, ideas and impression that a person holds regarding an object.” How to improve your brand image Brand Image is the perception of your brand in the minds of the customers. Every brand cons ...

Introduction Even though a brand is more than a logo, a strong brand starts with a strong logo. A strong brand will create certain expectations and an emotional reaction in your potential clients. Furthermore, a strong logo will buil ...

“In the past, law businesses were built through an accumulation of advertising impressions.Today, successful law brands will be known through an accumulation of human impressions.“ What are the predictions? Surely, the ...

“Products are built in the factory, brands are created in the mind.”Walter Landor What is branding? Branding is a process of discovering your unique attributes, communicating these attributes to your audience and managi ...

Introduction Color is one of the most powerful tools for communication and evoking emotional response in your audience. Used as a tool in law firm branding, colors can influence moods, feelings, and attitudes towards products. Theref ...