How To Create Visual Identity For Your Brand? Let's find out step by step. What is Visual identity? Brand visual identity is a set of characteristics that define the look and the feel of a brand across channels. It is a feature that makes a com ...
All You Need To Know About Visual Identity
What Is Visual Identity? Visual identity refers to a series of components that create your brand image. Specifically, it includes all of the imagery and graphical information that expresses your brand. Essentially, anything your cust ...
Brand Experience [A Short Strategy Guide]
Introduction Brand experience is the sum of all the sensations, thoughts, feelings, and reactions individuals have in response to a brand. Thus, it embodies the lasting impression that remains after someone encounters or engages with your brand in any en ...
Discovering Your Brand Values [A Simple Guide]
Introduction In short, your brand values are your firm’s non-negotiable core beliefs. They represent the beliefs that you, as a company, stand for. A strong sense of brand values builds morale within your company and increases brand loyalty. Additio ...
Brand Promise [What Is It & Why It’s Important]
Introduction A brand promise is a value or experiences your customers can expect to receive every single time they interact with your company. Usually, it comes in a form of a short statement that communicates what your clients can e ...
Brand Purpose [What Is It & Why It’s Important]
What Is A Brand Purpose? In short, a brand purpose outlines why your company exists. It is the meaning behind your existence, an idealistic view of what you want to become to your audience. Ultimately, it aims to provide a choice for people who make buyi ...
Logo Design Process By Carmine Cloak
Introduction Good logos convey the core tenets of an organization and what that organization does. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average ...
All You Need To Know About Logo Types
Introduction Essentially, all logo designs are a combination of typography and images. However, each type of logo gives your brand a different feel. Since your logo is the first thing new customers will see, make sure you get it righ ...
Law Firm Website Design Guide
Introduction Nowadays, potential clients are researching legal services online. Specifically, they want to make an informed decision when choosing a lawyer or law firm. Consequently, your website will be the first place they’ll visit to see if you’re the ...
Ideal Customer Profile: What Is It & Why It’s Important?
What Is An Ideal Customer Profile (ICP)? In short, an ideal customer profile defines the perfect customer for what your organization offers. In other words, it’s the customer that is most likely to want to buy your services. Addition ...