What Is Visual Identity? Visual identity refers to a series of components that create your brand image. Specifically, it includes all of the imagery and graphical information that expresses your brand. Essentially, anything your customers can associate w ...

Introduction In short, your brand values are your firm’s non-negotiable core beliefs. They represent the beliefs that you, as a company, stand for. A strong sense of brand values builds morale within your company and increases brand loyalty. Additio ...

Introduction A brand promise is a value or experiences your customers can expect to receive every single time they interact with your company. Usually, it comes in a form of a short statement that communicates what your clients can e ...

What Is A Brand Purpose? In short, a brand purpose outlines why your company exists. It is the meaning behind your existence, an idealistic view of what you want to become to your audience. Ultimately, it aims to provide a choice for people who make buyi ...

Introduction Good logos convey the core tenets of an organization and what that organization does. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average ...

Introduction Essentially, all logo designs are a combination of typography and images. However, each type of logo gives your brand a different feel. Since your logo is the first thing new customers will see, make sure you get it righ ...