Introduction
Social media has been a popular marketing channel for legal companies. In fact, social media marketing can help you attract prospective clients and build valuable connections. Not only that but also increase brand awareness, educate your target audience and build your brand’s authority. Ultimately, it would be a mistake not to use social media to promote your firm and your brand.
The Benefits Of Social Media Marketing
Promoting Awareness
Nowadays, consumers spend plenty of time on social media. Most people who are struggling with legal issues are looking for answers and reassurance online. Thus, you should ensure that your audience remains well informed and aware of their rights in your area of practice. For instance, strive to solve minor issues using social media to educate your audience.
Hence, as a law firm, you can make the best use of social media to spread awareness and educate your audience base. Consequently, a strong social media presence will help you get your message in front of your target audience. Moreover, it will help you increase brand awareness.
Interacting With The Community
A significant aspect of developing an online presence is how you interact with peers and potential clients. Most people who contact a business either have service questions or want to inform people of their experience. You can also join communities of like-minded professionals for instance, on LinkedIn.
There are plenty of lawyer groups online and there’s probably a specific group for your area. Use these groups as tools to stay updated within the industry and share thought leadership posts. Additionally, use them to build your network and find tips and advice.
Attracting Prospective Clients
A common goal of many businesses using social media is to reach potential clients. And nowadays, having an online presence is more important than ever. Accordingly, social platforms are highly effective for attorneys to attract new clients. With over 53% of the world’s population on social media, there’s a ton of potential leads waiting to come across your content. The American Bar Association found that 35% of law firms and attorneys have gained new clients via social media efforts. Many law firm social media campaigns find success in building a more extensive client base. As long as you’re producing valuable content, you’ll be able to get more leads.
Building A Brand Reputation
Another social media marketing benefit is the ability to make your name known. Social media allows you to establish your authority and credibility while also engaging with your target audience to turn them into prospects. For example, sharing your story can help people understand what you stand for. In turn, that will make an impression that sets you apart from other firms.
Furthermore, sharing authentic and relevant content will showcase your knowledge and experience. Hence, your respectable online reputation will attract more leads to you. Additionally, it can also intrigue people who didn’t need your services before. By following this approach consistently, you can create a never-ending funnel of inbound leads.
Establishing Yourself As A Leader
Social media has also been effective for attracting prospective clients because it helps you showcase your expertise. You can use it to share valuable information that will help you prove your credibility and win the trust of your target audience. Thought leaders are experts in their chosen field, and they usually share their expertise on social media. As a lawyer, you may be an expert in criminal defense. Accordingly, use your social media platform to share tips, tricks, and other valuable content.
Improving Your SEO Efforts
There is a correlation between search engine rankings and social media efforts. In short, being active in social media results in getting more visibility in search engines. Plus, an improved social presence contributes to an increase in web traffic and overall improvements in online visibility.
Building Trust Within Your Audience
Legal consumers are turning to social media for legal service recommendations. They prefer to check a law firm’s online presence and service reviews before approaching their services. Social media helps you build trust and develop your law firm’s brand presence to acquire new clients. Every time you post on social media, you provide your audience with an opportunity to interact with your law firm.
Maintaining an active social media presence will keep your brand’s image alive in your audience’s mind. And when they need a legal service that your firm is providing, they will first reach out to you. That is if you have already built trust and credibility through your social media activities.
Helping You Grow Your Website
Social media is a crucial part of your marketing funnel. In other words, it’s an important way of attracting new leads and getting them to your law firm’s website. Using social media marketing, the search engine rankings for your website can be improved. For example, you can rank high on search engine results for keywords specific to your firm or practice area. Your SEO should involve off-site SEO, on-site SEO, technical SEO, and content optimization. As a result, you will increase traffic to your website.
Monitoring Conversations Around Your Firm
Social listening helps you to monitor social channels for mentions of your brand, services, and keywords related to your firm. You can conduct branded keyword searches on social media to look for content and conversations around your firm. This is a great way to understand what prospective clients are saying about you and how they feel about you.
Start by searching for your firm-related conversations to find out what people are already saying about your firm online. These are commonly known “mentions” in social terms. Mentions will help you understand your audience’s view of your services.
You can even find conversations that you can take part in and showcase your expertise, such as a discussion about topics that are relevant to your legal practice. This can help you gain valuable audience insights and take necessary action at the right moment. Being aware of conversations will help you stay up to date on any relevant recent developments that can help you serve your clients.
Every time your firm’s name is called out on social media, it is an opportunity to educate, influence, and interact with your audience. If no one is talking about your brand online, you are probably not creating an impact on your audience. Revise your content strategy and start posting consistently. Only that way you can leave a lasting impression on your audience.
Telling Your Brand Story
Law firms can also leverage social media to tell their brand story. This can be highly effective for humanizing your brand and building an emotional connection with your audience. Consequently, you will have a much easier time gaining their trust and loyalty. You can share stories about your firm’s achievements, its history, and more. You can also use social media to showcase your employees or behind-the-scenes moments.
Checking Competitors
Checking your competitors will help you avoid potential plagiarism and ultimately help you create a successful social media marketing strategy. To start, detect the most influential profiles in your area of specialization. Follow them, and start building a meaningful relationship by engaging with their social media posts.
See what strategies and tactics they use to promote their firm and the ones that help them attract followers. Finding out your competitors’ strengths and weaknesses can help you position yourself in a way that will bring you success. Pinpoint their weak areas, so you can fill those gaps with your content. For example, if another law firm isn’t posting on Facebook, you know that’s a platform you need to get on.
Tracking Your Marketing Success
Social media marketing will help you track, measure, and report on the results of your campaigns. If you don’t track what types of content are successful, you won’t know what to create and could waste time and money on content that doesn’t resonate with your audience.
Social media metrics show you everything you need to know about how your content is doing. Clicks, views, shares, and even locations can provide you with enough information to switch things up a bit to attract a larger audience. Keeping track of social media engagement lets you make regular changes in response to any assessment results.
Conclusion
If your law firm isn’t active on social media, you’re missing an enormous opportunity to promote your legal services. In fact, there are many ways to leverage social media to boost audience engagement and drive new leads.
Make sure to start with the basic tips above, and over time, you’ll discover what social media marketing works best for your law firm. Accordingly, you’ll be able to maximize your return on investment.
There are a plenty opportunities to utilize social media for marketing your services and engaging your prospects. Additionally, you can also study your competitors’ social media strategies to get inspiration and new ideas.
Claim Your Winning Social Media Marketing Strategy
As seen above, social media can help your business establish credibility, increase brand awareness, website traffic, search visibility. Additionally, it provides an opportunity to engage with your current and potential clients. When used correctly, it can rank you high on Google as an expert in your industry.
Whether you want us to set up your accounts or take control of your online presence, Carmine Cloak is here to help. We offer several social media marketing packages to help you stay on budget while increasing your law firm’s visibility, traffic, and potential client base. Consult our experts and schedule a FREE CONSULTATION to create a strategy based on your firm’s interests and goals.