Introduction
Nowadays, running a successful law practice requires a strong digital presence. Besides achieving your brand awareness, it is important for separating your practice from the competition. By leveraging hashtags for law firms you can define your identity as a lawyer. Moreover, you can attract more clients and build a positive reputation.
In fact, social media marketing is becoming the new norm when it comes to promoting your law brand. Thus, adding hashtags allows a user to find relevant content within social media. Indeed, hashtags are a great way to ensure your message gets to those who are looking for specific legal advice.
Follow this useful hashtag guide for law firms:
1. Claim Your Identity as a Lawyer
For a start, use hashtags specific to your practice. It is an effective way to define your digital identity as a lawyer and claim your legal expertise. Furthermore, use trending legal hashtags from the list below as an inspiration.
2. Practice Specific Hashtags
Next, provide valuable tips to potential clients using hashtags specific to your practice area. In other words- use law hashtags specific to your firm’s area of expertise. This is a great way to narrow your targeting efforts to a niche audience.
Once you have an idea of your business topics, develop a hashtag strategy that showcases your area of expertise. Furthermore, use hashtags consistently to increase your exposure and build your law firm authority.
3. Increase Your Visibility
One of the foremost reasons that people use hashtags is to increase their visibility. Therefore, combine popular hashtags with legal hashtags to reach a broader audience. For example, use #wednesdaywisdom with a location hashtag such as #detroitlaw. In addition, add a legal hashtag such as #insurancelaw to share your expertise.
4. Build Your Credibility
Next, map out a plan for the end goal that you wish to have with each hashtag. Moreover, research the proper meaning of each hashtag to prevent any misunderstandings. Finally, use popular hashtags to connect your law firm with relevant discussions. That way you can demonstrate your professionalism and communicate your area of expertise.
Take a look at the most popular law hashtags in the list below:
Popular legal hashtags
#activism
#actualinnocence
#alllanguagealliance
#attorneyatlaw
#attorneys
#attorneylife
#barelylegal
#bestlawyers
#blacklivesmatter
#blackman
#business
#businesslaw
#caraccident
#case
#congress
#constitution
#court
#CriminalDefense
#criminaljusticereform
#criminallaw
#divorcelawyer
#endmoderndayslavery
#endprosecutorialmisconduct
#equality
#familylaw
#familylawyer
#Felony
#feminism
#freedom
#HarvardLaw
#havelawyer
#highcourt
#humanity
#humanrights
#hustle
#injustice
#InnocentUntilProvenGuilty
#insurancelaw
#judge
#jura
#jurastudium
#Justice
#justiceforall
#Justice4All
#lawdegree
#lawenforcement
#lawfam
#LawFirm
#lawfirmlife
#legalfirm
#lawfirms
#lawlife
#lawschool
#Lawsuit
#lawupdates
#lawyer
#lawyering
#lawyerlife
#Lawyers
#lawyered
#lawyering
#lawyerslife
#lawyerstyle
#lawyersofinstagram
#lawyertalk
#lawyerup
#Legal
#legaladvice
#legalcounsel
#legalgrow
#legalize
#Legally
#legalnews
#legalservices
#legalshield
#legaltech
#legalupdates
#litigation
#litigator
#medicinalegal
#moderndayslavery
#notarypublic
#paralegal
#peace
#personalinjury
#personalinjurylawyer
#racism
#rights
#socialjustice
#studylaw
#superlawyers
#supremecourt
#tax
#youlawyer
Conclusion
In conclusion, law hashtags should be an essential part of your firm’s social media marketing strategy. When used properly, hashtags can be a tool to generate new leads, solidify your market position and enhance your reputation.
Accordingly, some hashtags achieve higher engagement. However, it is up to you to find which ones resonate with your audience the best.
During the process, use the common hashtag rule:
- Use 2/3 different ones with each post on Twitter
- Use up to 30 hashtags on Instagram and a maximum of 5 on LinkedIn
- Make sure your content is relevant and engaging
This method has proven to increase the following of brands who have used hashtags consistently. Follow the useful hashtag guide for law firms above to improve your marketing strategy.