Effective Ways to Collect More Customer Reviews

Find out the effective ways to collect more customer reviews.


Testimonials and product reviews can be one of the greatest sales tools for your law business. In fact, over 70% of consumers say they look at product reviews before making a purchase. Moreover, nearly 63% indicate they are more likely to buy from a site that has product ratings and reviews.

Consumers want to share their experience- you just have to know how to ask correctly. That way, you can succeed in collecting more customer reviews. In addition, you will build stronger relationships with your consumers. Therefore, the more ways you can ask for reviews, the more successful you’ll be. Here are some of the effective strategies for collecting more customer reviews.

Ask for reviews in your post-purchase emails

For instance, follow up with buyers. Consider sending an email to customers after they make a purchase. You’re most likely to get a review when the purchase is still top of mind. Personalize your post-purchase emails with the customer’s name and the purchased services, with direct links to write a review. According to recent research, nearly 80% of all reviews content is generated from email requests.

Add a review request form to your product pages

Add review forms to your product pages, so customers have a place to leave a review. No matter if they purchased your products from your site, another retailer, or in-store. In addition, encourage longer reviews by adding a Review Meter link that shows a progress bar.

Create a landing page for reviews

If you don’t sell your products through your website, create a page on your website just for reviews. Furthermore, feature each product with a link for a review. In addition, share this link on social media, email newsletters and other marketing communications.

Ask for reviews on receipts and invoices

For in-store purchases, add a call-to-action on your receipts and invoices asking shoppers to write a review. Take every opportunity you can to remind shoppers that their feedback is valuable and you’re always looking for reviews. 

Include review requests in your email newsletters

A marketing email newsletter is another great opportunity to ask customers for a review. Remind them of the value of reviews in a short callout. Or feature some of your products along with links to the review form.

Ask for reviews via text message

If you are targeting younger generations, ask them to leave reviews via text message. Moreover, send them links to your review form after their purchase and collect more customer reviews that way.

Reaching your customers via text message is one way to collect more customer reviews.

Host a sweepstakes or giveaway

According to one research, 55% of shoppers said they need an incentive or reward to write reviews. Hence, throw review sweepstakes, where each review counts as an entry. Furthermore, promote your giveaway by including it on your website, email newsletters and social media channels.

Include your review request on the product packaging

Ask for a review while your customers are excited to start using your product by including it on your product packaging. For example, print a QR form which will take your customer directly to your review form by scanning.

Collect more reviews via QR codes

Furthermore, print a QR code on a business card with instructions on how to write a review. In addition, use QR codes in a variety of places to collect more customer reviews.

Award loyalty points for writing a review

If you offer a customer loyalty program, make writing a review one of your point-earning activities. Allow customers to earn points each time they leave a review for one of your services.

Share product samples

Collect more customer reviews fast by offering product samples. You can share physical products, or distribute physical or digital coupons for specific items. Tell customers that you are looking for their feedback. Because you’ve already given them a free product, they’ll be more likely to return the favor with a review.

Reward reviews with a product discount

After a customer writes a review, thank them with a discount. It can be a percentage-off discount or something as simple as free shipping. Offering a discount encourages the customer to make another purchase and keep writing reviews to score more discounts.

Ask for reviews on your Order History page

Customers often review their Order History to reorder their favorite products. That’s an excellent time to remind them to write a review. For example, include a CTA to write a review next to each product in their order history.

Ask for reviews on social media

Being social and accessible is the best way to get honest feedback. Utilize your social media and tell your loyal followers they can help by writing you reviews. Ask for reviews on Facebook and Twitter and include swipe-up links in your Instagram Stories. Afterward, share positive reviews thanking those who wrote them.

Reaching your customers via social media is one way to collect more customer reviews.

Follow up on Facebook comments

Social media is a perfect place to collect more customer reviews. Therefore, make your Facebook, Twitter and Instagram account easily accessible so customers can reach out with comments and questions. Moreover, if customers are talking about your products on social media, join the conversation. Respond to positive Facebook comments with your appreciation and a link to leave a review.

Include review requests on product warranties and registrations

After customers complete their product registration or warranty, ask for a review. They probably want to keep their product protected, so they will have some positive things to say. This is an excellent way for non-eCommerce brands to collect reviews.

Contact those who leave you positive reviews

Follow up and socialize your positive reviews. In addition, ask for permission to share their shoutout on your site or social media channels. Include the customer’s name and picture when you post the testimonial. This can be a nice way to thank your customers and it also adds a level of credibility to their review. Consider adding the source of the review, to encourage other customers to send in their own feedback.

Contact those who leave you negative reviews

Don’t avoid responding to negative reviews for they are a valuable source of feedback. Especially if you think the reviewer is justified in their complaint or other customers have complained about the same issue. Take this opportunity to learn from your clients and improve your business.

Give your customers a reason to review you

Give your customers a reason to review you. It may be something as simple as writing a personalized thank you note. However, use the opportunity to build a stronger relationship with your customer. Let them know how much you appreciate them taking the time to give you feedback.

Ask at the right time, in the right way

Data shows that there is a right time and a right way to ask for reviews. For example, review response rates jump by almost 20% between 1-3 pm. Probably because people are getting back to their desks after lunch and aren’t ready to jump into their work yet. When sending review requests manually, be sure to take timing into account to increase effectiveness.


As seen above, the importance of customer reviews is mandatory for a successful business nowadays. Hence, finding the best way to leverage them to drive sales should be an important part of your marketing strategy. Especially because a recent survey reveals that 77.3% of people say reviews impact their decision to make a purchase.

The review process empowers your new customers to make their first purchase. Furthermore, it encourages loyal customers to repeat their purchases. Knowing how to encourage customers to leave reviews is important and utilizing these effective methods will help you do that.

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