Social networks are a valuable source of customer data. For instance, you can leverage them for service development and brand positioning. Here’s how to conduct a competitive analysis for your law firm using social media:
- For a start, browse mentions and hashtags. Use gathered data to evaluate overall conversations.
- Read the latest reviews to identify weaknesses you could improve upon.
- Check their content calendar. What types of visuals do they use?
- Estimate their engagement levels per post.
- Finally, discover if they partnering with influencers. Furthermore, who are they working with and why?
Additionally, if you have the budget, invest in social listening and sentiment analysis tools. Some good options are Brandwatch, Social Searcher and Critical Mention.
Social media listening brings deeper digital consumer insights in real-time. With the right tool, you’ll understand how consumers feel about your competitors’ services. In addition, you’ll identify emerging trends and discover new brands.
Once you’ve established the competition, start collecting and analyzing data about them.