visual identity carmine cloak


How To Create Visual Identity For Your Brand?

Let’s find out step by step.

What is Visual identity?

Brand visual identity is a set of characteristics that define the look and the feel of a brand across channels. It is a feature that makes a company’s services unique and recognizable among its competitors.
Essentially, visual identity is the visible representation of a brand, from the logo and colors to the website and design of physical stores. It encompasses everything you can see in connection to a company. Since it plays an essential role in branding, it’s important to understand how to create one.

Define your brand identity

Your brand identity should guide the visuals, because they were supposed to express who your brand is. To start, define your mission and vision statements, core values, and brand voice. Ultimately, your brand values, vision and mission should guide your visual decisions. To understand your brand identity, define your core values, your purpose and how you communicate with clients.

Know Your Audience

Your brand’s visual identity will speak to your audience. Knowing your audience’s pain points, desires and personality can help you build a visual identity that they can relate to. Start with identifying their problems.
The insights will inform the way you approach your solutions and, ultimately, the visual identity that represents those solutions. Furthermore, it will inform you of factors that affect their decision to use your services. To find the right audience to message your offers to with brand visuals, define your buyer persona by analyzing their:

  • Age
  • Gender
  • Income and education level
  • Job description
  • Lifestyle
  • Interests
  • Values

Share a compelling brand story

A brand story can help you evoke an emotional appeal with your clients and set the standard for your visuals and imagery. Specifically, it allows you to connect with your target consumers in a way that is meaningful to them and beneficial to you.
Ultimately, your brand story will serve as a basis for your brand visual identity. People remember stories more than facts, which is why visual identity must focus on telling a great story. You can draw people in with characters and conflict, or incorporate your values into your visuals.

Define Visual Brand Identity Purposes And Roles

Your brand’s visual identity covers a wide array of specific platforms that have different demands on terms of approach to design. Depending on the type of brand identity, you may want to employ different platforms. Some of them include:

  • Ads
  • Packaging
  • Brochures
  • Corporate identity
  • Presentations
  • Websites
  • Wearables
  • Digital projects
  • Artwork

Aim for simplicity

You have limited time to make a lasting impression on your target audience. Thus, focus on the specific concepts you want to share. To avoid confusion, concentrate on one message at a time and organize your visuals around that. Consumers will take in visual information within a matter of seconds, and unless they are actively seeking out your brand, they will move on just as quickly.

Adapt to multiple mediums

Next, think carefully about your visuals in different environments. Different media can drastically change how your visual elements come across. For example, colors and type choices will differ depending on the medium. Thus, it’s crucial to cater your visuals to the medium you’re using to promote your brand.
Experts will be able to provide advice on how your visual choices affect things like user-friendliness and convenience. Serif fonts, for example, are more legible in print, but sans serif fonts can be easier to read on a screen. You can consult us here to see which will be the best fit for your firm. We will discuss how to adjust visual assets for each medium to ensure all elements, from colors and fonts to images and animations, appear consistent across channels.

Define Your Brand Elements

Finally, convey the values and personality of your business through the visual elements you align with your business. Ultimately, your visual identity should amplify your brand message. Consequently, your brand story should sell customers into why they should do business with your brand.

At the core of your visual identity are the following brand elements:

• Color
Research suggests that between 62% to 90% of consumer decisions are based on color. Thus, your color palette needs to fit what you are trying to convey. If you’re promoting a luxury product, you may want to use blacks, golds, and silvers. If you have a financial product, you may want to incorporate greens and golds.
• Logo 
Essentially, your logo needs to convey what you do. Additionally, you need to have imagery that sticks into the minds of the people who see it. A logo can be a combination of your color palette, type, and design. Ultimately, your logo should evolve as your identity evolves.
• Type
Fonts play an important role in making an emotional impact on your audience. The font and the arrangement of your text affect your brand’s visual identity and the way it impacts consumers. Additionally, it’s important to choose a typeface relevant to your brand personality.

Maintain consistency

While visual identity aims to create an emotional connection with a customer, consistency becomes priority in order to maintain the customer’s loyalty. By creating a brand style guide, and outlining the specific visual identity systems and styles, you can successfully maintain consistency.
To start, pay attention to the customer service, the service you deliver, or the content you create that engages your audience. Furthermore, once you’ve chosen a brand identity from a visual perspective, make sure you use it wherever your brand interacts with customers. Additionally, showcase the same essential components of your visual identity on every platform, through every consumer conversation.
This will help to build a sense of familiarity which helps clients to recognize your brand in the future. Finally, as your company evolves, upgrade or enhance your visual identity from time to time. This can be a necessary part of continuously appealing to your target audience and remaining competitive in your chosen niche.


Creating a visual identity is an essential part of a general branding strategy of any business. Apart from messaging and brand voice, brand visual identity plays a key role in consistent business presentation. Additonally, visual identity is a powerful tool for telling a brand’s story, building customer affinity, connecting with customers, and increasing revenue.
Once you outline your visual identity and create graphics, you’re ready to share your visual language with the world. If done effectively, with time and consistency, visual identity can communicate a particular feeling or message without words.

Learn how to improve lawyer skills in 40 steps.

40 Different Ways to Improve Lawyer Skills

Learn how to improve lawyer skills in 40 steps.


Law is in practice for decades all over the world. The United States has the most number of laws in the world. Moreover, new rules and regulations are always put in place to manage the millions of people in the country. Without proper law practices, it can be extremely challenging to govern a country successfully. When succeeding in any practice, knowing some practical tips is always helpful. If you are looking to improve your lawyer skills, here are some useful practices to help you in your new career.

Dedicate time to learn your field

Spend extra time outside of work learning more about your field of practice as you start your career. This will help you develop a deep understanding of your law field. As a result, you will be able to provide the best service to your clients.

Practice your persuasive skills

Persuasive techniques can be highly advantageous. Especially if you work as a court lawyer for you’ll regularly appear before a judge, jury and courtroom. Practice techniques such as maintaining eye contact, telling the story and connecting with your listeners. Furthermore, finish your discussion on a strong point, such as physical evidence or an eyewitness. The more you practice persuasive techniques, the more proficient you’ll become.

Develop your legal writing skills

Legal writing is a large part of being a lawyer. You’ll likely be documenting casework, relating information, researching and conveying your research through writing. Therefore, work on improving your writing skills through practice. Apply writing techniques including vocabulary usage, creating content and recording information clearly and concisely.

Learn techniques for coping with stress

The profession of a lawyer can become quite stressful. Hence, it’s important to develop the ability to deal with fast-paced and stressful environments. Learn healthy coping techniques for managing stress, like meditation, light exercise and breathing. This way you have healthy tools and resources for those times you encounter stressful situations.

Improve your conflict resolution techniques

Lawyers commonly act as mediators in a variety of settings. Hence, conflict resolution skills, ability to collaborate and solve problems are essential to be successful in your career. Consequently, develop your understanding of common conflict resolution methods. In addition, practice active listening and clear communication to help clients solve problems and come to positive outcomes.

Help others get organized

Offer to help colleagues and clients. Get organized by compiling data, categorizing evidence, filing records and performing other documentation tasks. This demonstrates your willingness to help as well as your ability to apply effective organizational methods in the office.

Support your colleagues

Improve your lawyer skills by supporting your colleagues. Support them when they complete legal writing tasks by helping to proofread and review their documents. This highlights your attention to detail, interpersonal skills, teamwork and collaboration skills.

Improve lawyer skills by supporting your colleagues.

Ask for feedback

Ask for feedback from your clients about your approaches to documenting their cases, working with witnesses and other aspects. Likewise, request feedback from your superiors or more experienced attorneys to help you further develop in your career.

Apply new skills

Apply learned skills on the job to deepen your knowledge of your field of practice. For example, if you learn a new persuasive speaking technique, practice this skill during your next appearance in the courtroom. Whenever you learn something new that you can apply on the job, showcase this at work.

Offer support in complex cases

Provide your colleague support with a complex case or project aspects. For instance, assist with legal research, compiling data and documenting records. This will demonstrate your dedication to your team along with your motivation to help clients succeed.

Organize Your Writing

The organization is the key to successful legal writing. Create a roadmap for your writing by using visual clues to guide the reader. Introduce your subject in an introductory paragraph, use transitional phrases between each paragraph. Moreover, introduce each paragraph with a topic sentence and use headings and subheadings to break up blocks of text. Limit each paragraph to one topic and sum up your message with a concluding sentence or paragraph. The organizational structure guides the reader through your text and promotes readability.

Be Concise

Every word you write should contribute to your message. Exclude extraneous words, shorten complex sentences, eliminate redundancies and keep it simple. Omitting unnecessary words helps clarify the meaning of the sentence and adds impact. In addition, use action words to make your legal prose more powerful, dynamic and vivid. Finally, add punch to your writing with verbs that bring your prose to life.

Avoid Passive Voice

Passive voice disguises responsibility for an act by eliminating the subject of the verb. Active voice, on the other hand, tells the reader who is doing the acting and clarifies your message. For example, instead of “a crime was committed,” say “the defendant committed the crime.”

Edit Your Writing

Edit your writing, eliminate unnecessary words and rewrite for clarity. Careful proofreading is particularly important in legal writing. Spelling, punctuation, or grammatical errors in a submitted document can undermine your credibility as a legal professional.

Attention To Detail

Observation skills and attention to detail are skills that you must have as a lawyer to be successful. Therefore, stay aware of your surroundings and always be at the top of your game. Moreover, be observant when going through any case, document or even during a verbal conversation.

Problem Solving Skills

Typically, as a lawyer, you will find numerous problems of varying nature in front of you. It will be your job to creatively and effortlessly solve the issues. Creativity helps with problem-solving, thinking on the spot, and finding ways to maneuver through the court case. Taking part in creative problem-solving activities will help you apply this aspect to your career as well. You will often have to think outside the box and develop creative solutions on a case-to-case basis. Practicing these skills outside your job can help you sharpen them.

Improve your lawyer skills while working under pressure.

Working Under Pressure

Working as a lawyer will be extremely stressful. It will require working under pressure and dealing with tight deadlines. However, the appeal of helping people and solving big problems is why people still opt for it. Practicing this skill is useful, as you will inevitably find yourself in stressful situations at work.

Communication Skills

The ability to communicate eloquently and articulately is one of the most important skills you can have as a lawyer. Of course, it is imperative to practice this skill and better it over time. As a new lawyer, you should take upon more cases and learn how to communicate with your clients. This way, you will have a deeper understanding of each case. In addition, you will be able to explain your points eloquently to the judge.

Commercial Awareness

Being commercially aware is one of the most important attributes you need to have as a new lawyer. You should have a deep understanding and knowledge about current developments in the world. Moreover, regularly update yourself on the news pertinent to law, lawyers, and clients. Any new cases are essential and you should study up on them, understand them deeply, and speak on them.

Be Proactive

A new lawyer should be proactive and take the initiative whenever possible. Learn to identify problems and bring up solutions independently without waiting for the person to poke or prod you. This approach is active cross-selling and creates mutual trust and understanding with your clients.

Learn From The Best

Improve your lawyer skills by learning from experts. In the field of law, there is no better learning than to take help from your seniors. It is vital to identify potential mentors early on and pursue them. They will be able to guide and advise you and help you learn the ropes efficiently.


Taking active help from others is beneficial to your career. Therefore, it is essential to build a broad network as a new lawyer. It will help you get in touch with eminent personalities who can help you in your career. Furthermore, it can also help you get in touch with potential clients and solicitors.


In this field, self-confidence is vital. You are not only a public speaker but a mentor, a therapist, and a guide for your clients. If you’re not confident, there is no reason for your clients or the judge to trust your words. Therefore, consider attending public speaking seminars, which will teach you how to use this skill well.


Improve your lawyer skills by finding a way to cooperate. To do your job well, you have to learn how to work as a team. It’s essential to work with different kinds of people and all levels of the hierarchy to succeed in this career.

Improve lawyer skills by becoming leader.

Activate leadership mindset

The only way to think like a leader is to act like one. Therefore, throw yourself into the deep end and take on leadership responsibilities. Leadership skills encompass much more than just being in charge and delegating. Making a conscious effort to become a better leader will help you achieve more as a lawyer. In addition, it will enhance your other legal skills and boost your career.

Take Action

If you have just started as a lawyer, there are many options for you to practice your skills. Start small to build up your skills, courage, and confidence. If your workplace is organizing a team-building day or social activity, volunteer to be the organizer. Moreover, sign up for leadership roles at local committees or events.


Mentoring is an excellent way for senior lawyers to develop their leadership skills. It is a perfect opportunity to share your valuable expertise and a chance to add value to your team. It is a great setting to learn how to adapt your communication style to different personality traits. These actions will drive your leadership potential, build up your leadership muscles and grow a leadership mindset.

Foster the power of compromise

Instead of fighting over who is right or wrong, your goal should be to compromise. Always ask yourself if there is a way of combining different viewpoints into a better idea or solution. 

Focus on the goal

Improve your lawyer skills by focusing on your goals. When involved in a conflict at work, it’s essential not to take things personally. Always stay clear of any forms of personal attacks and focus on constructive problem-solving. 

Be clear and concise in your communication

The key to being concise is to ask yourself what is your core message and how can you communicate it in the easiest way possible. Answering these questions will help you organize your thoughts and structure your arguments. You can also use the PREP framework. Following the PREP framework means you state your point and provide your reason. Afterward, you back it up with evidence and reiterate your point.  For example:

Point: I suggest we take direction A in this case

Reason: We’ve received positive feedback about this approach

Evidence: For instance, many clients support it

Point: That’s why I suggest direction A is the best option

Click to download the editable PREP-Framework document. 

Active listening

Active listening is at the core of being a great collaborator and a successful lawyer. You can boost your active listening skills by asking clarifying questions or open-ended questions. That will ensure that you understand the true meaning of what another person is saying and avoid any misunderstandings. 

Create opportunities to think differently

Creative leaders can provide innovative solutions to problems. Moreover, they know how to inspire their teams to work towards a common goal. You can foster imagination and creative thinking by creating situations that allow you and your team to think differently.

Improve your lawyer skills by thinking differently.

Reframe negative thoughts

Negative thoughts are incredibly detrimental to our personal and professional growth. Do this exercise to refocus your energy towards more positive thoughts. List three things you’re grateful for as well as three accomplishments for the day. Positive affirmations are your most powerful tools in boosting your resilience. Hence, you should practice them as often as you can.


Reflecting on your performance is an effective way to make sense of what is going on. It helps your brain sort through thoughts, observations, and experiences in a meaningful way. The aim is to focus on both your successes and where you may have fallen short. This will enable you to better identify your strengths and weaknesses – and inform your future mindsets and actions. 

Be coachable

Being open to feedback is a common trait of people with high resilience – making it an excellent talent for you to foster. By welcoming input from others, you are more likely to acquire new skills and develop a “learning mindset.” In turn, this will prove invaluable in building resilience. 

Be purpose-driven

Improve your lawyer skills by staying loyal to your purpose. Start a project or a role with an idea of what it will look like in the end. Being purpose-driven will make it easier to see mishaps as temporary setbacks in a larger journey. 

Stay up-to-date

It’s critical to your success to stay up-to-date in your field of law. As new cases come forth, so too will there be new rulings and changing regulations. Without continually readings and learning in your field, it is quite easy to fall behind.

For example, a divorce attorney in family law would need to stay updated on anything revolving around divorce, families, children, custody, and much more. It’s beneficial for your practice to stay updated on the law in general. However, it is most critical to keep learning more and more about your field.

Keep Improving Your Communication Skills

As a lawyer, you’ll be speaking with many people all the time. Whether it is one-on-one with a client, or in front of a judge and jury, you want to remain calm and collected while speaking. Furthermore, ensure you are confident in your abilities so that you can talk convincingly. Therefore, focus on learning new techniques that will help improve your communication skills.

Develop Good Research Skills

Improve your lawyer skills by practicing research. Being a lawyer requires you to do some background research to help you and your client better. Improving your research skills will speed up the process and ensure you gather accurate and useful information.

Be Analytical

As you continue your studies and soon start practicing law, you’ll absorb a significant amount of information over time. Everything you read, see, and hear will be essential to your success. A successful lawyer can take in all the information, analyze it, and come up with a solution or conclusion best suited for the situation. Hence, take time to improve your analytical skills, for it will help your career.


Lawyers need to consistently avail themselves of new ideas, business strategies, marketing tactics or sources of inspiration. By implementing these approaches, you can improve lawyer skills and overall expertise in your profession. Furthermore, with constant inputs, lawyers can continually enhance their practices and expand their horizons.

We can help your business grow and progress.

If you require guidance with setting the winner marketing or branding strategy, contact us today.

Fill in the application form below and schedule a free consultation with us!

Carmine Cloak has been recognized as the Top branding firm in Serbia by Clutch.

Clutch Recognizes Carmine Cloak as a 2021 Top Branding Company in Serbia


As a design agency, we aim to make our projects as memorable as possible for our clients. Therefore, the power of first impressions is among the lifeblood of any branding campaign.

This is why it comes as no surprise to us when Clutch informed us that we were chosen as the top branding company in Serbia for 2021.

Carmine Cloak has been recognized as the Top branding firm in Serbia by Clutch.

About Clutch

Clutch is an online reviews and ratings platform that uses a unique verification process. That way it ensures all of the information they publish come from legitimate sources. 

Specifically, that means that companies can’t sabotage their competitions as well as artificially boost their own credibility. In order for us to become a part of their 2021 report for top performing companies, we needed to average high quality ratings for the year.

Thanks to your honest reviews, Carmine Cloak has been recognized as the top branding company in Serbia for 2021 by Clutch.


Above all, we appreciate these criteria as it puts the power directly into the hands of the experts. In general – people with the most knowledge of the projects in question. 

By all means, our team is grateful to our partners that left all of the positive feedback. Because of their honest review, Clutch promoted Carmine Cloak in the advertising and marketing world.
Hence, this award was literally not possible without the feedback of our clients and partners.

This is what our CEO had to say about the award when we first received the official email from Clutch.

We are honored to be recognized by the Clutch. Next goal is Europe.
– Uroš Jakovljević, CEO of Carmine Cloak.


Being recognized as the top branding company in Serbia for this year by Clutch is a huge accomplishment.

We are grateful for everyone who has contributed to our success and made this award possible.

Furhermore, we promise that we will use this award as motivation to aim for even greater goals and success.

If you want to put your company on an upward trajectory, contact us today.

We’ll ensure you make your unique mark on your industry.

Fill in the application form below and schedule a consultation with us!

Carmine Cloak has been recognized as the Top branding firm in Serbia by Clutch.

Carmine Cloak Awarded as the 1st Branding Firm in Serbia by Clutch

Carmine Cloak has been recognized as the Top branding firm in Serbia by Clutch.


Carmine Cloak has been recognized as the Top branding firm in Serbia by Clutch.

We want to thank all our clients for their participation in this achievement, as well as Clutch for making this possible.


Carmine Cloak is a design agency specializing in branding, strategy, and digital development for law firms. Our team consists of professionals experienced in the design field. 

We provide elegant design solutions for business owners, and always put our clients first. Our services include brand strategy, brand design, UX/UI design, Web Development, and AR design.

Carmine Cloak’s office is located in Belgrade, Serbia. Regardless, our hearts and connections can be found throughout the whole world.

We believe the work is important but people are in the first place. Therefore, our agency offers a lifetime guarantee for our work to the customers. Our motto is forward, as we move forward together.  We exist to improve the online image of brands connected with us.

Carmine Cloak at the top of the Clutch's leaders matrix.


Clutch is a B2B market research firm that connects service providers and buyers through data and verified research. Central to their process is client reviews. 

In this unique process, analysts have spoken directly with many of our clients and learned about the services we provided. With an overall 5.0 rating, we’ve seen strong results from Clutch’s extensive research. 

We are honored to be ranked in the Top 15 Branding Firms in Serbia by Clutch and thrilled for winning such an award!

Beyond this, Carmine Cloak is the #1 leader in the category of top law branding agencies. It has been in DesignRush’s “Featured Agencies” section for several months, as well as number #1 on Manifest for Serbia.

In addition, Carmine Cloak has been recently featured on DesignRush’s Top Logo Design Companies list.

Carmine Cloak is number 1 on The Manifest list of the best branding agencies in Serbia.


Our clients’ participation made this award possible, and we want to thank them for their time and honest feedback. Below is an excerpt from a recent review:


We are so grateful to everyone who has contributed to our success and made this award possible.
Being the top branding firm recognized by Clutch is a great start and major acknowledgment. We look forward to growing our platform on Clutch and collecting more reviews.

If you want to put your company on an upward trajectory, contact us today.

We’ll ensure you make your own unique mark on your industry.

Fill in the application form below and schedule a consultation with us!