Social Media Marketing For Lawyers & Law Firms

Check out the ultimate social media marketing tips for law firms and lawyers.


Social media has been a popular marketing channel for legal companies. In fact, social media marketing can help you attract prospective clients and build valuable connections. Not only that but also increase brand awareness, educate your target audience and build your brand’s authority. Ultimately, it would be a mistake not to use social media to promote your firm and your brand.

The Benefits Of Social Media Marketing

Promoting Awareness

Nowadays, consumers spend plenty of time on social media. Most people who are struggling with legal issues are looking for answers and reassurance online. Thus, you should ensure that your audience remains well informed and aware of their rights in your area of practice. For instance, strive to solve minor issues using social media to educate your audience.

Hence, as a law firm, you can make the best use of social media to spread awareness and educate your audience base. Consequently, a strong social media presence will help you get your message in front of your target audience. Moreover, it will help you increase brand awareness.

Interacting With The Community

A significant aspect of developing an online presence is how you interact with peers and potential clients. Most people who contact a business either have service questions or want to inform people of their experience. You can also join communities of like-minded professionals for instance, on LinkedIn.

There are plenty of lawyer groups online and there’s probably a specific group for your area. Use these groups as tools to stay updated within the industry and share thought leadership posts. Additionally, use them to build your network and find tips and advice.

Attracting Prospective Clients

A common goal of many businesses using social media is to reach potential clients. And nowadays, having an online presence is more important than ever. Accordingly, social platforms are highly effective for attorneys to attract new clients. With over 53% of the world’s population on social media, there’s a ton of potential leads waiting to come across your content. The American Bar Association found that 35% of law firms and attorneys have gained new clients via social media efforts. Many law firm social media campaigns find success in building a more extensive client base. As long as you’re producing valuable content, you’ll be able to get more leads.

Building A Brand Reputation

Another social media marketing benefit is the ability to make your name known. Social media allows you to establish your authority and credibility while also engaging with your target audience to turn them into prospects. For example, sharing your story can help people understand what you stand for. In turn, that will make an impression that sets you apart from other firms.

Furthermore, sharing authentic and relevant content will showcase your knowledge and experience. Hence, your respectable online reputation will attract more leads to you. Additionally, it can also intrigue people who didn’t need your services before. By following this approach consistently, you can create a never-ending funnel of inbound leads.

Establishing yourself as a leader is an important part of your social media marketing strategy.

Establishing Yourself As A Leader

Social media has also been effective for attracting prospective clients because it helps you showcase your expertise. You can use it to share valuable information that will help you prove your credibility and win the trust of your target audience. Thought leaders are experts in their chosen field, and they usually share their expertise on social media. As a lawyer, you may be an expert in criminal defense. Accordingly, use your social media platform to share tips, tricks, and other valuable content.

Improving Your SEO Efforts

There is a correlation between search engine rankings and social media efforts. In short, being active in social media results in getting more visibility in search engines. Plus, an improved social presence contributes to an increase in web traffic and overall improvements in online visibility.

Building Trust Within Your Audience

Legal consumers are turning to social media for legal service recommendations. They prefer to check a law firm’s online presence and service reviews before approaching their services. Social media helps you build trust and develop your law firm’s brand presence to acquire new clients. Every time you post on social media, you provide your audience with an opportunity to interact with your law firm.

Maintaining an active social media presence will keep your brand’s image alive in your audience’s mind. And when they need a legal service that your firm is providing, they will first reach out to you. That is if you have already built trust and credibility through your social media activities.

Helping You Grow Your Website

Social media is a crucial part of your marketing funnel. In other words, it’s an important way of attracting new leads and getting them to your law firm’s website. Using social media marketing, the search engine rankings for your website can be improved. For example, you can rank high on search engine results for keywords specific to your firm or practice area. Your SEO should involve off-site SEO, on-site SEO, technical SEO, and content optimization. As a result, you will increase traffic to your website.

Monitoring Conversations Around Your Firm

Social listening helps you to monitor social channels for mentions of your brand, services, and keywords related to your firm. You can conduct branded keyword searches on social media to look for content and conversations around your firm. This is a great way to understand what prospective clients are saying about you and how they feel about you.

Start by searching for your firm-related conversations to find out what people are already saying about your firm online. These are commonly known “mentions” in social terms. Mentions will help you understand your audience’s view of your services.

You can even find conversations that you can take part in and showcase your expertise, such as a discussion about topics that are relevant to your legal practice. This can help you gain valuable audience insights and take necessary action at the right moment. Being aware of conversations will help you stay up to date on any relevant recent developments that can help you serve your clients.

Every time your firm’s name is called out on social media, it is an opportunity to educate, influence, and interact with your audience. If no one is talking about your brand online, you are probably not creating an impact on your audience. Revise your content strategy and start posting consistently. Only that way you can leave a lasting impression on your audience.

Sharing your brand story is another important part of your social media marketing strategy.

Telling Your Brand Story

Law firms can also leverage social media to tell their brand story. This can be highly effective for humanizing your brand and building an emotional connection with your audience. Consequently, you will have a much easier time gaining their trust and loyalty. You can share stories about your firm’s achievements, its history, and more. You can also use social media to showcase your employees or behind-the-scenes moments.

Checking Competitors

Checking your competitors will help you avoid potential plagiarism and ultimately help you create a successful social media marketing strategy. To start, detect the most influential profiles in your area of specialization. Follow them, and start building a meaningful relationship by engaging with their social media posts.

See what strategies and tactics they use to promote their firm and the ones that help them attract followers. Finding out your competitors’ strengths and weaknesses can help you position yourself in a way that will bring you success. Pinpoint their weak areas, so you can fill those gaps with your content. For example, if another law firm isn’t posting on Facebook, you know that’s a platform you need to get on.

Tracking Your Marketing Success

Social media marketing will help you track, measure, and report on the results of your campaigns. If you don’t track what types of content are successful, you won’t know what to create and could waste time and money on content that doesn’t resonate with your audience.

Social media metrics show you everything you need to know about how your content is doing. Clicks, views, shares, and even locations can provide you with enough information to switch things up a bit to attract a larger audience. Keeping track of social media engagement lets you make regular changes in response to any assessment results.


If your law firm isn’t active on social media, you’re missing an enormous opportunity to promote your legal services. In fact, there are many ways to leverage social media to boost audience engagement and drive new leads.

Make sure to start with the basic tips above, and over time, you’ll discover what social media marketing works best for your law firm. Accordingly, you’ll be able to maximize your return on investment.

There are a plenty opportunities to utilize social media for marketing your services and engaging your prospects. Additionally, you can also study your competitors’ social media strategies to get inspiration and new ideas.

Claim Your Winning Social Media Marketing Strategy

As seen above, social media can help your business establish credibility, increase brand awareness, website traffic, search visibility. Additionally, it provides an opportunity to engage with your current and potential clients. When used correctly, it can rank you high on Google as an expert in your industry.

Whether you want us to set up your accounts or take control of your online presence, Carmine Cloak is here to help. We offer several social media marketing packages to help you stay on budget while increasing your law firm’s visibility, traffic, and potential client base. Consult our experts and schedule a FREE CONSULTATION to create a strategy based on your firm’s interests and goals.

We can help your business grow and progress.

If you require guidance with your social media marketing, contact us today.

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Check out the ultimate tips regarding social media branding for lawyers and law firms.

Social Media Branding In 12 Steps [Lawyers + Law Firms]

Check out the ultimate tips regarding social media branding for lawyers and law firms.


Social media branding has become a powerful marketing tool for companies. Specifically, it can help you position your brand as unique and stand out from the crowd. When social media branding is done correctly, it can help you optimally connect to your target audience. Additionally, it helps you deliver your messaging and convert your audience into loyal customers. Ultimately, you’ll be easily recognizable to your audience and able to drive more business, leads, and sales.

According to a January 2022 report, social media users have passed the 4.62 billion mark.

Impressively, this figure is equal to 58.4% of the world’s total population. Thus, by creating a strong brand presence on social media, you can reach a broader audience. To create strong social media branding, you need to be clear on your branding goals.

Examples of brand goals include:

  • Spreading awareness of your service
  • Generating new leads
  • Increasing sales
  • Increasing customer loyalty
  • Providing a proactive customer service

Social Media Branding: Key Steps

1. Define Your Brand Identity

To achieve social media branding success, you need to know your business. In other words, you need to define your brand identity. The clearer you are about your brand identity, the easier it will be to craft the right message.

To start, make sure to have a consistent logo, color palette, bio, boilerplate, and handle. Most importantly, ensure you showcase common attributes that people will recognize as your brand. Performing a social media audit across all of your accounts will help you achieve consistency.

2. Choose The Most Appropriate Social Network

The type of social network you use can make a big difference on social media. You want your social media progress to be in sync with the efforts you’re putting in. Being active on the wrong social network will get you poor results. To start, decide which social media accounts you are going to focus on.

There are many social media platforms out there that can help you reach out to your target audience. To start, test out each of these platforms to find out which goes with your brand’s overall objectives. For example, if you’re a B2B business, tap into the power of LinkedIn for building your brand.

However, if your business is more on the B2C or C2C side, get more active on Facebook or Instagram. Ultimately, every social media platform has an audience that is used to seeing a certain type of content. Consequently, decide on a social network that helps you achieve your branding goals.

3. Optimize Your Profile Bio

As a business, you should also implement social media SEO in your social media branding strategy. To start, add relevant information which will give clarity about your business. For instance, inform your visitors about who you are and what you do. For example, describe the purpose of your business in a few words. You can also showcase the benefits or advantages of your company’s offerings. Additionally, make sure to optimize the content of your profile with relevant keywords. Furthermore, don’t forget to include a contact button to help people find you and get in touch.

Visual branding is one of the key steps when branding social media for lawyers and law firms.

4. Extend Your Visual Branding

Visual identity is a codified system of visual elements that translates your brand into a distinct style. It includes a color palette, typography, illustration style, photo treatment, and more. Furthermore, it plays a crucial role in how your followers perceive your brand on social media. Hence, it’s important to ensure you have the same colors and fonts reflected in your images, graphics, and videos.

As a result, your branding should be instantly recognizable to your audience. To achieve this, create your brand style guide and include visual guidelines. Additionally, keep your brand’s aesthetic and color choices in mind to appeal to your target audience. Finally, be consistent with color across all media platforms, to ensure a unified and professional look.

In other words- maintain your brand’s visual identity across social media channels. Your LinkedIn followers probably have different interests than your Twitter followers. The demographics of core users may be different, too. Thus, remember to tailor your subject matter and tone to fit the user’s experience.

5. Create Relevant, High-Quality Content

Your content is the foundation of your social media success. Ultimately, it must inspire people to click, engage and share. Moreover, sharing the appropriate social media posts on each network is equally important as the steps above. As a result, creating strong content will help you capture a potential buyer’s attention. In fact, according to the statistics, you only have 2 seconds to capture their attention.

Hence, use this to your advantage. Moreover, figure out what content is going to connect best with your particular audience and publish it regularly. Whether you decide to focus on producing video content, memes, or written posts, make sure you’re branding yourself as a company with high-quality, relevant content.

6. Know Your Audience

A big part of social media branding is understanding and knowing your target audience. This allows you to take a precise, tailored approach with your marketing efforts. Besides knowing their demographics, it’s also important to detect their problems. Hence, if you want to help them, take a look at their problems, wants, and needs. Accordingly, you will be able to position yourself as the top solution to their problems.

7. Develop Your Marketing Personas

To make a successful social media branding strategy, include marketing personas in the process. Your marketing personas are going to vary between the networks. Accordingly, your content should differ across networks. That way it will resonate with your audience across social media platforms. Start with the company’s customer base and then map them to the different social media networks you use.

For example, your Instagram account targets small business owners while your LinkedIn targets big companies. Having these established personas per network helps you narrow down your content ideas and maybe even adjust your voice. After you have created your marketing personas, create content to match each of these personas.

8. Establish Your Brand Voice & Tone

Every brand has a personality that differentiates it from the others. This unique personality not only helps a brand connect with its target audience but also helps it build better relationships. Hence, your company’s social media accounts should showcase your brand’s personality. To start, you might already have a brand voice established for your other marketing focuses.

Extending that to social media, and cultivating a specific approach is highly recommended. Your voice and tone guide should include details like brand persona, company catchphrases, personality traits, and vocabulary. After developing your voice and tone guide, audit your social media posts to see where you can improve.

Defining your brand voice is another key step when branding social media for lawyers and law firms.

9. Keep Your Branding Consistent On All Platforms

Brand consistency across all marketing touchpoints is a challenge for every company. However, it’s important to focus on crafting the right kind of messages consistently for several reasons. First, people on social media are used to identifying patterns or themes. Consequently, your brand becomes more involved with your target audience when you regularly use visuals and text that match your purpose.

As a result, your social media channels will help your brand grow, given that your audience can rely on your consistency. In other words, you can expect an increase in sales, brand recognition, and overall engagement. Additionally, ensure your brand is consistent across all products, advertising, customer service, and packaging.

Your brand’s profile should be unified and in line with your brand identity anywhere it appears. Ultimately, aim to achieve consistency with graphics, color, style and language, and even post frequency. To start, identify the best social media metrics to focus on, analyze the data associated with your posts and identify a pattern that works.

10. Be Social

If you want to find success with social media branding, you need to be social. Social media is a conversation, so it needs to go both ways. When your follower tweets at you, tweet back! When someone leaves a question on your Facebook page, answer it! If someone comments on your Instagram post, comment back! Build your brand on social media around being social and engaging with your fans. The more you engage, the more your followers will also be engaged. The truth is, branding your social media takes some work. But if done right, it will help you foster valuable connections.

11. Join Social Media Groups

Facebook and LinkedIn both offer opportunities to join groups focused on specific industries or topics. To start, use the search bar on each network to find groups that are linked to your expertise. Next, share your insights in order to build authority around your brand. 

Social media groups can help you:

To gain the benefits above, engage and participate in discussions. Moreover, share your unique insights on a certain topic. Ultimately, showing that you’re responsive will help you build your brand in larger communities.

12. Measure The Impact Of Your Branding Efforts

Increasing your brand awareness across social media should be one of your goals. However, it will require a proper execution on your side. Additionally, it’s important to measure the result of every step you make. You can metric impacts by paying attention to engagement, mentions, and share of voice. Moreover, you can also use techniques like regular surveys of your audience. That way you can understand their level of brand recognition, track your overall reach, and measure brand perception.

Building An Effective Social Media Branding Strategy

Social media branding is a great tool to increase your online presence but also generate long-term business. When you get social branding right, the rest of the sales process becomes more efficient. Additionally, it will bring you increased brand recognition and help you foster genuine connections. However, social media branding can be challenging if you’re juggling multiple social media channels.

For instance, it requires managing and maintaining your company’s brand image consistently across platforms. Varying requirements on sizing, image content, and more can stretch your resources. Moreover, it can lead to inconsistencies if not properly maintained. Hence, consider working with a brand agency, especially if you require assistance regarding your visual strategy, brand identity, or improving your social media presence.

We can help your business grow and progress.

If you require guidance with your social media branding, or brand/ visual identity, contact us today.

Fill in the application form below and schedule a free consultation with us!

How To Run A Giveaway In 7 Steps



A giveaway is an act of giving away goods or services for free as a gift or premium. The most important elements of a giveaway are that it is free and doesn’t expect anything in return. They are luck-based as the results are chosen at random. Thus, every participant has an equal chance of winning. When you decide to run a giveaway, you need to understand every element of it. Everything about the giveaway should be designed to drive massive traffic to your website and increase your follower base. Ultimately, it should also result in generating targeted leads for your business.

How To Run A Giveaway In 7 Steps

Set Goals for Your Giveaway

To start, it’s important to set clear goals before you launch a giveaway. Think of what do you want to accomplish with this contest. If you have several goals in mind, prioritize the most important ones. If possible, assign a number that can be measured to each goal.

Setting a primary goal will help you determine your giveaway’s success and measure the results. For instance, if your number one goal is gaining new email leads, set a goal of gaining 300 new emails. This way you will know whether your giveaway helped you reach your marketing goals.

Giveaways can help you:

Choose a goal for your giveaway contest that lines up with your business and marketing objectives. Once you’ve chosen a goal, it will be much easier to run a giveaway. Consequently, you will achieve the results you’re looking for.

Choose The Prize For Your Giveaway

Before you start the giveaway, you need to be clear about what to offer. The most important thing to consider is how attractive your prize will be to your target audience. Thus, be sure to choose a high-quality grand prize that will attract a lot of people. Additionally, make sure your giveaway prize is relevant to your target audience and your brand image.

For instance, you can offer a free consultation as a giveaway prize. If you already have a social media following, you can poll your audience about which prize they would like. This will ultimately help you select an enticing prize. It will also create excitement about the upcoming giveaway and increase audience engagement.

Some of the most popular ideas include:

  • Money
  • Gift cards or gift certificates
  • Free products/ services

Determine The Giveaway Rules

The next step is to plan out the contest rules and logistics. To start, choose what type of a giveaway you’ll run. There are several different types of giveaways you can choose from. For example, will you require something from people who enter? Accordingly, you could giveaway to get more user-generated content. Consider the following details as well:

  • Who can enter? Are there age or location limits?
  • Start and end dates: What is the length of time people can enter?
  • Giveaway Entry methods: How can someone enter your giveaway? How often can they enter?
  • How to pick the Giveaway winner: Will you use a random draw, vote, or another method?

Make sure that the entry methods you use align with your goals. For example, if your goal is to grow your email list, it should be required to enter. . In addition, pay attention to the rules of the particular social media platform you choose to run your giveaway from. There are federal and state laws that govern how you run your online contest. Platforms like Facebook state in their terms and conditions not to ask participants to like and share your giveaway contest.


Launch And Promote Your Giveaway

A good giveaway marketing strategy will help your giveaway to go viral. Accordingly, you can grow your audience and generate as many leads as possible. To maximize the success of your giveaway, promote it to reach the largest number of people in your target audience. Before launching, make posts like “Going live in 24 hours, turn your notifications on”. This will make people want to follow you and engage with your profile. After a launch, make sure you promote your giveaway across social media platforms. Ultimately, there are several ways to promote your giveaway. One of the easiest ways is to share it on social media platforms. Moreover, you can ask people to tag a friend in the comments section.

Additionally, you can also promote your giveaway by:

  • Creating a blog
  • Radio / TV promotion
  • Creating a website popup
  • Creating an email newsletter
  • Adding a link to your website home page
  • Adding relevant giveaway hashtags to your post on social media
  • Submitting your giveaway post to contest and sweepstakes directories
  • Reaching out to relevant bloggers and influencers to mention your giveaway
  • Partnering with another company that offers a complementary service

Don’t forget to add a sense of urgency. When the giveaway is about to end, send out one last reminder to get more entries. There are also FaceBook groups centered specifically around giveaways that could give your brand that extra audience boost when you post. Some groups to follow are:

Choose A Giveaway Winner

The easiest and most popular way to select a winner is by a random draw. Additionally, many websites can help you pick a random winner. All you have to do is assign a number to each valid entry. An easy way to do this is to assign a number in the order the entries were received. Then use a random number selection website like Google’s Random Number Generator or Math Goodies Official Random Number Generator to randomly select a winner. Don’t forget to take a screenshot of the result so you can document how the winner was selected.

Another option is to select from comments on a post. You can filter entries by the “correct” answer and then select the winner randomly. Woobox’s Pick A Winner tool makes it easy to select winners for contests run on Facebook. Business owners can sign up for a free account. And Easypromo’s Instagram Sweepstakes App provides similar services for Instagram contests. However, you can also allow people to vote for the winner. These giveaways are often fun and have high engagement levels.

Follow Up After the Giveaway

Lastly, it’s important to follow up with everyone who entered your giveaway as well. Following up with them will allow you to form better connections and mention your contest one last time.

You can follow up after the giveaway by:

  • Social Media – Announce the winner and the prize on your social media accounts.
  • Email Newsletter – Send an email to announce the winner. In the email, you should also thank everyone for participating and invite them to join you for your next giveaway.

Offering a consolation prize is also good form. For example, a 10% discount for your service. You’d be surprised how many people sign up for your email list, just so they don’t miss out on more free stuff. 

Measure The Success Of Your Giveaway

One way to measure the success of your giveaway is to determine if you’ve met your goals. It is important to count the number of leads generated by your contest because the purpose of running a giveaway is to grow your audience. Social activity metrics, website analytics, shares, and tags provide insight into how many people you reached with the contest. You can use platforms such as RafflePress or MonsterInsights, that give you insights into your giveaway data. Consequently, you will see what you need to improve for the next time.


Giveaways are a fantastic way to boost engagement, drive traffic, and find new customers. Additionally, they are a smart way to increase brand awareness and grow your business. Moreover, they will help you engage with current clients and attract new customers. When used as part of your marketing plan, they can give you the desired ROI. Follow the steps above to learn how to run a giveaway or save this post for later.

We can help your business grow and progress.

If you require guidance with setting the winner marketing strategy, contact us today.

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Check out these ultimate social media tips for lawyers to improve your digital marketing strategy.

Ultimate Social Media Tips For Lawyers

Check out these ultimate social media tips for lawyers to improve your digital marketing strategy.


There are major opportunities for lawyers who take part in today’s era of human communications. Especially those who utilize the benefits of digital marketing for lawyers. There are various approaches for lawyers looking to better leverage social media.

In addition, the benefits to attorneys and law firms of engaging in social media are numerous. For example, by showing up online, you can:

Here are some social media tips for lawyers to build an online audience of prospective clients and referrals.

Research Your Target Client

Start your digital marketing strategy with your target client in mind. Take the time to get to know them, do your research, and create a unique plan that works. Consider your target client’s demographics and refer to recent social media usage studies to find accounts that fit. Next, research your target client on those accounts. 

Moreover, look at other professional firms and businesses to see how they engage their audiences. What is the nature of their posts and what posts receive the most interaction from your target client? Align your online strategy with your client’s needs and interests. In other words- your content should resonate with your audience in order for your strategy to be effective.

Claim your online presence

Claim a social media presence on the platforms where your potential clients are located. Research platforms that your potential clients are most likely to use. Furthermore, fill out your profile with relevant information about your business. In addition, include a link to your website, phone number and other critical information. If possible, add testimonials from satisfied clients to your profile to further demonstrate your reputation and value.

Moreover, set realistic and measurable goals. What do you plan to get out of your social media marketing efforts? Do you want to increase brand visibility? Maybe you want to attract new clients or you just want to engage your target audience. Either way, have a clear idea of what you wish to achieve through social media marketing.

Engage with your target audience

According to American Bar Association, 35% of lawyers who use social media professionally have gained new clients as a result. This makes it a valuable platform to engage your target audience and turn them into prospects. 

Social media provides you with a platform to build connections and engage with your audience. In fact, consumers are highly dependent on social media as a brand-consumer communication channel. 

Answer their questions, thank them for their client reviews, like their posts, and share their successes. In short, show the audience that you’re listening and that you’re there to help.

One of the social media tips for lawyers is to engage with your audience consistently.

Tell your brand story

Utilize social media to tell your brand story. This can be highly effective for humanizing your brand and forming an emotional connection with the audience. As a result, you’ll have a much easier time winning their trust which will result in brand loyalty. For example, share stories about your firm’s achievements, its history and more. Introduce the public to your employees and put a face to your law brand.

Establish thought leadership

Being seen as an expert in your niche builds trust between you and your potential clients. Moreover, when clients can trust you, they’re more likely to reach out. Therefore, use your expertise to share valuable information. That will help you prove your credibility and win the trust of your target audience. For example, link to resources relevant to your practice area from reputable sources that bring value to your audience.

Share original graphics with useful facts and stats

This is also one of the useful social media tips for lawyers. Visuals play a critical role in social media marketing as they are more likely to stand out over text content. Focus your social content on creating visuals that will immediately attract and engage your prospects. For example, share inspirational quotes, useful legal tips and tools, basic legal information and industry updates.

Share valuable blog posts and news updates

The best way to use social media for law firms is to create content that informs, rather than solely promotional content. The more you provide credible and valuable information, the better you’ll be able to showcase your expertise. In the legal industry, your potential customers would consider several factors before they decide to hire you. For example, your knowledge and credibility as well as your experience. This makes it crucial to constantly share informative blog posts and the latest industry news with your social media followers.

One of the social media tips for lawyers is to share blog posts and news updates regularly.

Consider Paid Social Media Advertising

Social media platforms such as Facebook, Instagram, and LinkedIn offer paid advertising options for businesses. You can pay to have an ad campaign displayed to your target clients who use the social platform. As a result, you can target your ads to very specific audiences, which is perfect for attorneys in unique niches.

Be a part of a legal community

Lawyers can also use social media to build their profiles within the legal community. That way they can stay up-to-date on what’s trending in the legal community and boost their thought leadership. People often use social media to search for recommendations, nearby businesses and local services inside groups. Therefore, join these groups to ensure your law firm is suggested. For example, join Facebook and NextDoor groups for your specific location or practice area.

Consider Social Media Tools

Tools like Buffer and Hootsuite allow you to schedule and automate your social media posts ahead of time. You could easily block an hour each week to schedule posts eliminating the need to do so each day. In addition, you can utilize Sprout’s engagement tools to save time and streamline your social media management.


In short, social media tips for lawyers can be a valuable digital marketing channel when used strategically. In addition, take the time to learn and adhere to ethics rules so you can stay compliant. When building a law firm marketing strategy, effective social media management is crucial. Accordingly, set goals, make a plan, be consistent and active on social media. That way you’re more likely to engage with your target audience and improve your law firm’s business.

We can help your business grow and progress.

If you require guidance with setting the winner's social media strategy, contact us today.

Fill in the application form below and schedule a free consultation with us!

Read the ultimate hashtag guide for law firms to improve your digital marketing strategy.

Ultimate Hashtag Guide for Law Firms

Read the ultimate hashtag guide for law firms to improve your digital marketing strategy.


Nowadays, running a successful law practice requires a strong digital presence. Besides achieving your brand awareness, it is important for separating your practice from the competition. By leveraging hashtags for law firms you can define your identity as a lawyer. Moreover, you can attract more clients and build a positive reputation.

In fact, social media marketing is becoming the new norm when it comes to promoting your law brand. Thus, adding hashtags allows a user to find relevant content within social media. Indeed, hashtags are a great way to ensure your message gets to those who are looking for specific legal advice. 

Follow this useful hashtag guide for law firms:

1. Claim Your Identity as a Lawyer

For a start, use hashtags specific to your practice. It is an effective way to define your digital identity as a lawyer and claim your legal expertise. Furthermore, use trending legal hashtags from the list below as an inspiration.

2. Practice Specific Hashtags

Next, provide valuable tips to potential clients using hashtags specific to your practice area. In other words- use law hashtags specific to your firm’s area of expertise. This is a great way to narrow your targeting efforts to a niche audience.

Once you have an idea of your business topics, develop a hashtag strategy that showcases your area of expertise. Furthermore, use hashtags consistently to increase your exposure and build your law firm authority.

3. Increase Your Visibility

One of the foremost reasons that people use hashtags is to increase their visibility. Therefore, combine popular hashtags with legal hashtags to reach a broader audience. For example, use #wednesdaywisdom with a location hashtag such as #detroitlaw. In addition, add a legal hashtag such as #insurancelaw to share your expertise.

4. Build Your Credibility

Next, map out a plan for the end goal that you wish to have with each hashtag. Moreover, research the proper meaning of each hashtag to prevent any misunderstandings. Finally, use popular hashtags to connect your law firm with relevant discussions. That way you can demonstrate your professionalism and communicate your area of expertise.

Take a look at the most popular law hashtags in the list below:

Use the golden social media rule for hashtags. Read the ultimate hashtag guide for law firms to find out more.

Popular legal hashtags

































































































In conclusion, law hashtags should be an essential part of your firm’s social media marketing strategy. When used properly, hashtags can be a tool to generate new leads, solidify your market position and enhance your reputation.

Accordingly, some hashtags achieve higher engagement. However, it is up to you to find which ones resonate with your audience the best.

During the process, use the common hashtag rule:

  • Use 2/3 different ones with each post on Twitter
  • Use up to 30 hashtags on Instagram and a maximum of 5 on LinkedIn
  • Make sure your content is relevant and engaging

This method has proven to increase the following of brands who have used hashtags consistently. Follow the useful hashtag guide for law firms above to improve your marketing strategy.

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