Check out these tips to increase your website traffic.

29 Tips To Increase Your Website Traffic

Check out these tips to increase your website traffic.

Introduction

One of the key challenges for every online business is getting the stable flow of traffic to their website. And in order to attract new business, you need to get more visitors to your website. Increasing traffic to your website can be the most cost-effective way to increase your sales, which means you need a solid strategy for growing your online audience. If you’re looking to increase website traffic with both organic and paid ways, the list below will help you increase the traffic to your website, generate more leads, and improve ROI.

Post engaging content on your website

Create quality content focused on trending industry topics that will naturally attract a higher number of visitors to website. As a result, it will help you establish your authority in a particular subject, which is critical for attracting new customers. Blogging not only keeps your website fresh for visitors but also helps increase your visibility on Google. People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers.

To write a good blog post that will draw in the right audience, follow these steps:

  • Identify your buyer persona: Understand everything from job title to pain points.
  • Conduct SEO research: Learn what your audience is searching for so you can provide relevant content.
  • Write an engaging post: Publish it on your blog site and use SEO tools to optimize it.
  • Promote it accordingly: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.

Send Email Newsletters

Promoting content through email newsletters is an effective way to increase website traffic. Here are a few email marketing best practices:

  • Include enticing information from the content in the subject line and in the body of the email.
  • Insert a link or button that subscribers can click to read more of the content.
  • Make sure emails are mobile-friendly and links are easy to see.
  • Employ personalization tactics by including the name of the subscriber.
  • Make the email visually appealing with the use of well-designed templates.
  • Conduct A/B testing to see which versions of emails receive more opens and clicks.

Build Relationships With Influencers

Influencer marketing is a budget-friendly option to drive traffic to your website. When influencers post discount codes, links, reviews, or giveaways, you are tapping into their audience to drive traffic to your website. Hence, build relationships with thought leaders and influencers in your industry. Industry influencers are eager to share content that their followers will love and you can connect with influencers by:

  • Tagging them in a social media post if your piece references their content or research.
  • Asking them for an interview/ Q&A and tagging them when posting that content so they can share it with their audience.

To find the right influencers in your industry, try using tools like HypeAuditor and BuzzSumo or reach out to a digital marketing agency that can do influencer outreach for you.

Try Guest Blogging

Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. To get started, thoroughly research websites within your industry to pitch. Look at a website’s content and make sure it’s high quality, check its domain authority and study its guest posting guidelines. Also, ask the publication if they’ll promote the post on social media and if they’ll tag you. Securing a guest post on a reputable site can increase blog traffic to your website and show you’re active in your community.

Invite Others to Guest Blog on Your Site

Publishing guest posts is a good way to get backlinks, reach a new audience and establish yourself as an expert. In addition to posting content to other blogs, invite people in your niche to blog on your website. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, in order to rank high on Google.

Invite others to guest blog to increase your website traffic.

Get Active on Social Media

Use social media to drive traffic to your website, by using a channel of your choice.

Here are some ways to increase website traffic:

  • Post useful, relevant content (blogs, e-books, white papers, infographics, videos, etc.)
  • Interact with followers by replying to them, reposting their content and tagging them
  • Use relevant industry hashtags
  • Update the link in your bio to promote new content/service
  • Change a cover photo to promote new content/service
  • Be active on relevant social media platforms and in niche communities
  • Be an early adopter of new features
  • Get active in group discussions on Twitter or Facebook

Google+ promotion can help your site show up in personalized search results and is especially effective in B2B niches. On the other hand, Pinterest and Instagram are efficient for B2C product companies. In short- know your audience, offer them value, and craft content that speaks directly to them. Furthermore, stay active with community management. If you humanize your business, people will be coming back for more content.

Use Advertising to Increase Website Traffic

Advertising through paid search, social media and display ads can be an efficient way to increase website traffic quickly, and it’s a good opportunity for newly built websites. However, look at it as the easy way to start getting traffic while working on more long-term strategies.
For small businesses, Facebook advertising and email newsletter marketing are the best places to get an easy return on investment. Both of these options will allow you to easily measure results and adjust your future ads. However, it’s important to set budgets and goals before investing a ton of money into them.

When doing pay-per-click (PPC) ads, start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords. Monitor which one resulted in impressions and which one resulted in clicks and conversions. If you’re hoping that more traffic to your site will also result in more sales, target high commercial intent keywords. Ultimately, your strategy will most likely include a combination of different types of advertising like social media, display, and search ads.

Submit Press Releases to Influential Publications

Distributing press releases can help you build brand awareness and generate traffic to your site. If done correctly, your press release can be picked up by multiple outlets, which means more exposure for your business. When creating press releases to promote your business, send them to influential websites and publications in your industries that your audience reads.

Perform Keyword Research

Include relevant keywords throughout your content- the meta description, the page title, the URL, headers. Furthermore, use tools like MozAhrefs and SEMrush to conduct keyword research. They will show you valuable information to guide your keyword strategy. For example, what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads etc. Hiring an SEO agency is also an option as they can offer valuable insights and perform audits to identify issues that may be keeping your site from being shown in search engines.

Start Affiliate Programs

An affiliate program is a deal between a marketer and a content publisher, also known as “performance marketing.” You can set the terms of engagement, paying the publisher who is promoting your content based on the number of clicks or sales he or she sends your way. Usually, these are partnerships are set up through a network, such as CJ Affiliate or the Google Affiliate network. The network will help ensure your promotions get in front of an interested audience.

Create a Helpful Industry Tool or Content

Giving prospects something of use is a great way to drive more traffic. For example, create various free tools and content that would help out others in your industry. Offer them in exchange for the user’s contact information to maximize your returns and find new leads.

Create helpful tool or content to increase your website traffic.

Exchange Backlinks

Reach out to relevant sites and offer your content as an additional resource to include in one of the site’s posts. Moreover, you can ask for a mutually-beneficial backlink exchange, offering to add one of their links to a post of yours as well. If websites with high authority link to your site, it will give you more credibility.

There are two main ways in which high-quality backlinks can help drive more traffic to a website: boosting ranking and driving referral traffic. By constantly earning high-quality backlinks from relevant websites, you’ll improve your rankings in SERP and, as a result, see a lift in your organic traffic.

Backlinks can also drive a substantial amount of referral traffic. For example, if you get mentioned on a popular news website or in an article that’s already ranking well for high search volume keywords and is getting a constant flow of traffic.

Pay Attention to On-Page SEO

Optimizing your content for search engines can help your website rank higher in search engines and bring in more traffic. Some on-page SEO elements include the page title, header, meta description, image alt-text, and the URL (plus more). Showing up in search engines will generate more traffic for your site.

Interview Industry Thought Leaders

Request an interview with thought leaders in your industry, and publish the interviews on your blog. As a result, name recognition will boost your credibility and increase traffic to your website. Moreover, the interviewee will probably share the content too, further expanding its reach.

Make Sure Your Site is Responsive and Fast

Today, more people than ever before are using mobile devices to access the web. Hence, ensure that your website is accessible and comfortably viewable across a range of devices, including smartphones. Furthermore, if your site takes forever to load, your bounce rate will be sky-high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins.

Examine Your Website Analytics Data

Google Analytics is an invaluable source of data and you should use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from. Analyze your website using platforms, such as Crazy Egg, to learn about your audience. Accordingly, you can create the right content to drive the right traffic to your website.

Foster a Sense of Community

Building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions.

Utilize video marketing to increase your website traffic.

Utilize Video Marketing

Video content can be a valuable asset in both attracting new visitors and making your site more engaging. Video marketing is an excellent way to attract your audience’s attention and boost traffic to your website at the same time. You can create videos for Instagram or Facebook Stories, live videos, IGTV, Facebook Watch, news feed videos, YouTube, etc.

Research the Competition

Use software like BuzzSumo to check out what your competitors are up to. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading and talking about, and emulate that kind of content to bring traffic to your website.

Host Webinars

Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars through social media.

Engage In A Community

Building a community of brand enthusiasts is a great way to continuously drive traffic to your website. The more brand recognition you have, the more traffic you will drive to your website. One way to achieve brand recognition is to be active and engaged within the market. For example, participate in Facebook group discussions in your industry, answer questions on public forum websites, and interact with your followers on social media. Furthermore, build a Twitter chat, LinkedIn Group, or Quora Space specifically for your followers and others in your industry where you create value, while also linking back to your site. It’s a great way to engage with your followers and learn more about your audience as they evolve over time.

Repurpose Your Content

A great way to continue driving traffic and leads is to repurpose old content. Take a well-performing blog post and repurpose that into a video. Or if you have a podcast that did really well, write up a blog post on that topic. Using content that has already performed well will continue to drive traffic to your site.

Utilize Voice Search Optimization

In order to drive traffic to your website, it’s important to show up where people are searching. Voice search is an increasingly important area in which to rank and optimize your content for voice search is essential.

Here are a few tips to get started:

  • Research long tail keywords: When people use voice search, they speak in full sentences rather than short phrases. To optimize for voice search, research longer-tail keywords.
  • Write answer-focused content: Your content should answer your audience’s questions.
  • Optimize for snippets: Smart speakers like Alexa and Google Home look for short, concise answers. Writing quick summaries in your posts makes it easier for search engines and smart speakers to find the answer they need.

Implement Local SEO

To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user. For example, when someone types in “best family attorney” on Google, the results are generated by the user’s location. Tools such as Google My Business and Moz Local help businesses manage their directory listings and citations so they show up in local searches.

To rank for local search:

  • Ensure your name, address, and phone number (NAP) is consistent on your Google My Business and social media pages.
  • Use a directory management tool to monitor directories like Yelp, Foursquare, Best of the Web, etc.
  • Research and use location-based search terms on sites like Google Trends, which analyzes popular search terms across various regions.

SEO tools such as Google AnalyticsAhrefs, and SEMrush will help you develop a strategy to generate traffic to your website. These tools will help you learn and analyze what’s working on your site and what isn’t. Plus, these help you come up with ideas for content that has the potential to generate high traffic.

Implement SEO techniques to increase your website traffic.

Don’t Forget Technical SEO

Technical SEO focuses on the backend of your website to see how the pages are technically set up and organized. It includes elements like page speed, crawling, indexing, and more and results in growing your organic traffic.

To get started with your technical SEO, use the following steps:

  • Fix broken links and redirects.
  • Create an XML sitemap for your subdomains.
  • Set up language meta tags.
  • Add custom H1 and introductions to topic pages.

Link Internally

When a visitor comes to your blog, your goal should be to get them to stay longer on your website. It can be done by providing internal links for them to continue reading the other pages of your website. As a result, they’re more likely to convert and become brand enthusiasts. Consequently, it will boost your site’s credibility on search engines, while also increasing the likelihood of a conversion. In addition, it will result in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

Include Social Share Buttons

Social share buttons are links that make it easy for your readers to share your content on social media. When your readers become promoters of your content, your traffic will increase. Once you’ve created your social share buttons, get people to create action by:

  • Asking them to share on social media.
  • Creating strong content.
  • Including quotable content.
  • Adding multimedia such as images, videos, infographics, etc.

Create Knowledge Base Posts

One form of content that can drive traffic to your website is educational content. If you create courses, certifications, or educational posts that are helpful to your audience, you’ll likely see an increase in traffic. For example, provide videos, certification courses, and knowledge base articles to answer your audience’s questions.

Organize Contests and Giveaways

A simple way to drive traffic to your website is through contests and giveaways. For a start, you should decide what platform on which to host your giveaway. You can host giveaways on social media, through your email list, or both. Next, choose a prize- it can be free tickets, discounts, etc. Afterward, select the criteria- e.g. website comments, email sign up etc. Write the ad copy and create the graphics. Finally, post and promote the contest or giveaway accordingly.

Conclusion

There are so many paths your future customers can take to reach your website, and you have to find the one that works best for your business. While many of these tactics can provide instant gratification, others will take more time and patience. By trying out these methods, you will see which one will provide a significant traffic boost. By using a combination of these marketing techniques, you can begin to drive more traffic to your website.

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Learn how to improve your SEO strategy.

34 Tips To Improve SEO Strategy

Learn how to improve your SEO strategy.

Introduction

SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results. Ultimately, this helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website. Consequently, you have a better chance to convert them into customers.

According to the statistics, 93% of experiences on the Internet start with a search engine. Moreover, the first five results that show up on Google get 67% of all clicks. In other words- if you’re not number one on the page, you miss out on a third of potential traffic. If you’re relying on people to find you through a Google search, SEO needs to be at the top of your priority list. There are certain things you can do to increase your chances of getting ranked higher on Google searches. Follow these suggestions to improve your SEO strategy and rank your website to the top of search engine results.

Improve your page loading speed

Page speed matters when it comes to both SEO and conversions. If your load speed is too slow, it will harm your ranking. In addition, a slow website will also impact the way your website visitors engage with your pages. Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load. Furthermore, 80% of those visitors won’t return to that website.

On the other hand, if your page loads fast, people will keep coming back. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly. This makes it extremely important to optimize both your page speed and server response time. If you want to test the speed of your website, try online services such as Pingdom for free.

This will allow you to test your website from different locations all over the world. If you find that your site is running slow, check your website theme and plugins. Moreover, Google’s PageSpeed Insights gives you valuable insight into how fast your site loads across all devices. In addition, it shows you the specific issues you can fix to make your site faster.

Produce high-quality content

Improve your SEO strategy by producing high-quality content. Your content needs to be high quality, recent and relevant. That way you can drive more traffic to your website and increase its popularity. Another factor that impacts your SEO ranking is so-called dwell time. This relates to how much time people spend on your website per visit. Websites that provide highly informative content typically have long dwell times. When users bookmark your website from a Google Chrome browser, it can help your SEO ranking. High-quality and relevant content will increase the chances of your website being bookmarked by visitors.

Optimize your images

Make sure to optimize your images if you want to improve your SEO strategy and overall ranking. This includes factors such as the file format and size. Huge images can slow your page loading time, which can ultimately harm your ranking. Therefore, resize or compress your images to optimize them. You can also use your images to sneak in keywords by naming them accordingly. Hence, strategically use keywords in the title of your image as well as the caption or description.

Organize your content with header tags

Headings are another way to help improve the user experience on your website. They break up the content and make it easier to read or skim. Plus, headers make everything look more appealing, which is always beneficial. If your website is full of text, it’s going to discourage people from spending a long time on it. As a result, your SEO ranking will suffer. If you’re running your site on WordPress, you can easily change the header tags.

Start blogging

Blogging is an outstanding tool for lead generation that helps you engage with visitors to your website. Furthermore, blogging also improves SEO rankings. Producing fresh, updated, and relevant content can drive people to your website. Moreover, it can give them a reason to stay on your pages for a while. If you can establish a large group of faithful readers, you can get lots of traffic to your site daily.

Use outbound links

Increase the credibility of your website by linking your data claims to trustworthy and authoritative sources. Use citations from authority sources for facts you present in your blog posts through outbound hyperlinks to those websites. In addition, make sure they are recent and up to date. For example, outbound links to resources from 2009 are irrelevant. Hence, they won’t be as effective for your SEO ranking. Moreover, you should also include internal links. As a result, these links will direct visitors to other pages on your website.

Add imagery

Improve your SEO strategy by adding relevant imagery to your website. Consider adding other multimedia elements such as videos, slideshows, or audio to your site. This will help improve the user experience for it will be easier for your visitors to watch than read. Moreover, it can dramatically improve the amount of time someone spends on your website. Depending on the length of your videos, people could be on your page for several minutes. Consequently, it will definitely boost your search ranking.

Make sure your site is readable

Keep your audience in mind when you’re writing content on your website. If you want people to visit your site and spend time there, speak in terms they can understand. In other words- create your content in a way the majority of people can understand. If you’re not sure if your content is readable, use online resources to help such as Readable.com. It can help you identify words that might be too long or difficult for people to comprehend.

To improve your SEO strategy, make your website readable.

Fix broken links

Improve your SEO strategy by fixing broken links. It doesn’t look good when a link you provide to your visitors brings them to an invalid website. You can use tools like Dead Link Checker to search for links with errors on your website. Anytime a link goes dead, you’ll be contacted right away so you can replace it. As a result, this will drive more traffic to your website.

Optimize your site for mobile devices

Over 60% of Google searches come from mobile devices. Google recognizes this and ranks sites accordingly. Moreover, it has launched the mobile-first index. This means you might rank better if you focus on mobile-friendliness. Therefore, your website needs to be optimized for mobile users. If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking. Responsive design offers the easiest solution. You can download free and premium WordPress themes that have responsive design built-in. In other words- you don’t have to worry about adding any extra code.

Properly format your page

If your website is cluttered with too many pictures, advertisements, colors and blocks of text, it can appear untrustworthy. Your site architecture and navigation also fall into this category. A clean format and design will improve your SEO ranking. Organize the layout for your website to be neat, clean and uncluttered. Consider things like your font size and typography. Use colored text, bold font, and italics sparingly. In addition, bullet points and checklists make it easy for visitors to scan through your content.

Provide appropriate contact information

Improve your SEO strategy by proving contact information. Avoid people starting reporting your website just because you forgot to include basic information. Your contact information should be clear and in plain sight for people to find. Therefore, provide your phone number, email address, location etc.

Set up on Google Business

Local SEO is important, hence focus on setting up an account on Google Business. Edit the info on your business, verify contact info, add images, monitor reviews, and more. This can give you a huge advantage over competitors who fail to capitalize on this powerful resource.

Encourage sharing on social media

You can get your SEO ranking improved if people share links to your website on social media. One of the best ways to do this is by including social sharing icons on all your content. In addition, you should also share links on your social media pages. When that information appears on people’s timelines, all it takes is just one click for them to share it.

Use keywords

Keywords play a major role as they can improve your SEO strategy. Hence, include words people will search for throughout your content and fit them naturally into sentences. Include them in your header tags and even in image captions. You should also use long-tail keywords, which are three or four-word phrases that could be found in a search. For example, someone probably won’t just search for the word “lawyer” when they’re looking for something. But they may type in the phrase “personal injury lawyer” as an alternative. If your keywords match their search, your website will have a greater chance of getting ranked higher. However, avoid saturating your website with keywords, for it will have an adverse effect on your ranking.

Conduct thorough keyword research

Tools like Ubersuggest help you find keywords related to your business and niche. Use it to find long-tail keywords that fit with your prospective customers’ user intent. Think about why they would search for a particular keyword and what they would hope to find on a page about it.

Start with a broad keyword. Ubersuggest will provide you with a list of keywords that you can filter in several ways. You’re looking for long-tail keywords you can use to attract a specific audience. Do this over and over again as you create more pages for your site. Write long, in-depth articles that provide as much information on the topic as possible.

Write click-worthy titles and descriptions

When writing titles for search engines, you only have 65 characters to write your headline. Therefore, keep several tips in mind. Firstly, front-load all of your keywords in your titles. People will typically only scan the first two words of a title. Next, keep it predictable. Your title should click-through to a page that meets the expectations of the user. Finally, keep it clear. Your reader should know what your webpage is about in 65 characters or fewer.

Write a great meta description

The meta description is the next element you must optimize. Here are the three most important Google tips on how to create a good description: Make them descriptive, unique and short. Firstly, front-load keywords that are relevant to the article. Use the journalist formula to answer the important questions: “Who? What? Why? When? Where? How?” Next, each meta description should be different from other pages’ descriptions. Finally, make them short because Google limits meta descriptions to 160 characters or fewer.

Create a mobile app

Creating a mobile app can help improve your SEO strategy. This is a rather expensive option, but it’s also an investment. Google is now indexing apps on Google search with Firebase App Indexing. When people are searching for keywords in your niche, they could find your app. As a result, it will increase your SEO. For example, when you search “reserve a restaurant” on Google, you’ll find an app on page one. When your app pops up on a Google search, it automatically becomes a valuable resource.

To improve your SEO strategy, create a mobile app.

Use latent semantic indexing (LSI)

Latent semantic indexing (LSI) is very powerful and can give your site a serious SEO boost. LSI is the process search engines use to find related keywords in addition to your main keywords. In other words, LSI finds synonyms for keywords. For example, if you’re writing an article about Facebook, you’d include “social media network” as an LSI keyword. This article is a great example of how LSI can improve your SEO. Utilize it to see just how effective it can be.

Eliminate unnecessary code

If your site has excess code, search engines will take longer to showcase your site. Therefore, your code should be as lightweight as possible. This will also help your page load time, which will ultimately help you improve your SEO strategy.

Join Q&A sites

You can increase your website’s traffic by growing your personal brand. Afterward, use your personal brand to boost traffic and generate high-converting leads. Start sharing your knowledge tactfully and helping others without giving away your business secrets. First, register at Q&A sites such as Quora or wikiHow to showcase your expertise. Furthermore, consider LinkedIn groups and reach out to other sites in your niche that could benefit from your guest authorship or input.

Compose a thorough, well-written answer to someone’s question, preferably a question that doesn’t have many answers. Write the best answer possible and include links to your site when it’s relevant. By doing this, you’re helping the person asking. Moreover, you’re getting attention to your links, exposing them to countless readers. As a result, you’ll be seen as a valuable resource by the community and people will be more likely to click your links.

Use infographics

Utilize infographics to improve your SEO strategy. Include professional design and valuable content in order for your infographics to be powerful. Furthermore, fulfill your infographic with at least 2,000 words of high-quality content. Google won’t index the text on the infographic itself, so writing long-form content will give you extra ranking power.

Give your audience what they want and expect

If you meet your audience’s expectations and help them find what they want, you’ll secure a customer. You want your audience to convert at much higher rates. Hence, study your audience closely and give them what they need and expect. If you’ve applied the data to your site, you can expect a jump in conversion rates. The people who visit your site find what they need quickly and appreciate your brand for providing it. Therefore, create a site with valuable content. Moreover, provide plenty of opportunities for visitors to convert.

Get some press

Use press to help your company rank higher and faster. A simple way is to pay a PR agency like PR Serve, which has a performance-based pay model. In other words- it allows you to pay it only when it gets you press. A cheaper way to get press is to build relationships with reporters. Consider continually helping them out with their stories and giving them feedback. As a result, you will increase your chances of them eventually being interested in covering your company. Finally, if you want to go for the cold approach, you can always follow this PR email pitch template.

Get interviewed

Improve your SEO strategy by getting interviewed. One of the easiest ways to generate links is through interviews. Every time someone interviews you, chances are they will link to your website. The links will be fairly relevant too as the linking web page will typically talk about your story or what your company does.

Diversify your links

There are a lot of different types of links you can get. For example- homepage links, links from blog posts, directory links, educational links, footer links etc. If you want to rank high, focus on several types of link-building methods such as directory links. Get links to your site from blogs, directories, and sometimes from the homepages of other sites. Moreover, make sure those links are also relevant as in order to have the biggest impact.

Turn a standard post into a long-form post

Long-form content ranks better than a typical 500-word post. Look for a shorter post, under 1,000 words that can be improved to its full potential. Then spend 30 minutes “beefing it up” by adding more content, charts, graphs, visuals etc. As a result, you will have long-form content that will rank better in search results.

To improve your SEO strategy, write long-form posts.

Get into Google News

News articles get pulled by Google on two SERPs—the traditional SERP you’re used to and the News section. Getting into Google news requires perseverance, honest reporting, cutting-edge articles, and regular updates. If you want your website to show up on the Google News SERP, here’s what you should do:

  • Start a “News” section on your blog/site.
    Update it regularly (1-2 newsy posts a day is a good practice).
  • Publish authoritative, unique, original, and newsworthy content. For research, set up a Google Alert for keywords in your niche.
  • Informational articles such as how-tos and guides do not qualify. Every post must be newsy.
  • Do not publish aggregated content.
  • Every news article you write must be authoritative.
  • The byline of each post must be linked to the author’s profile, which should contain their contact information and links to their social media profiles.

Follow the Google quality guidelines before starting your news section.

You need to subscribe to a paid Google account to become a Google News Partner. Consider signing up for a Google Apps email account, available for as low as $6 per month. Finally, start publishing, and enroll as a Google News Partner after building up sizeable content (at least 50 pages).

Make your website useful for your specific audience

Focus on your goals to:

  • Serve up the best possible content for your audience
  • Create a positive website user experience
  • Prioritize content that offers significant value

Give your audience what they want and write content that people love to read. Make sure to provide meta information to help Google better understand the copy. If you optimize your website for conversions, focus on guiding visitors toward a specific goal. Knowing how to optimize your website for SEO and conversions simultaneously furthers both of those goals and creates a better relationship between your site and the search engines.

Grow your organic traffic

Invest your time and, if necessary, money into growing your organic traffic. Attracting organic traffic through SEO is free, but you have to pay to develop and promote the content. However, that’s not nearly as expensive as pay-per-click. When you compare the close rate between searchers who arrive at your site via organic search and those that come via paid ads, the results are illustrative. Organic search closes at nearly 15 percent, while paid search closes at less than 2 percent. It might take longer, but the results last longer and result in more conversions.

Capitalize on existing traffic

Learning how to optimize your website for conversions requires an understanding of the user experience. Figure out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action (CTAs). When people visit your website, make a lasting impression and encourage them to return. If someone signs up for your email list, you can contact them at a later date with offers, incentives etc.

You can also encourage visitors to follow you on social media, visit your product pages, and read your blog posts. Capitalizing on existing traffic helps improve your conversion rate because a higher percent of your organic traffic will convert. You know which offer your audience will respond to and how to present it to them in an appealing way.

Analyze all of your website data

User behavior reports and Google Search Console traffic data to analyze your website. User behavior reports, show you how people behave once they land on your site. On the other side, GSC data tracks key metrics, such as number of sessions, number of unique sessions, bounce rate, and more. Hence, analyze the data for specific patterns. Referral sources can tell you a lot about your audience. Look for pages that get more traffic and more conversions than others. Reverse-engineer that page’s success to replicate it across your site.

Get quality backlinks

Backlinks are a prime factor in helping your website rank better. When high-quality sites link to yours, Google interprets the link as a signal of your site’s credibility. As you build a solid backlink profile, your pages will climb up the ranks. Getting quality backlinks takes effort, but you’ll see results. Moreover, consider emailing influencers and other blogs in your niche. Share your article with them and point them to a page where you’ve shared a piece of their content.

Conclusion

Learning how to optimize your website for SEO and conversions is crucial for your business’s success. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. The previous tips and strategies will help you learn how to improve SEO ranking and conversions. As a result, you will better your SEO strategy and achieve overall business success.

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Check out these SEO tips for lawyers and law firms.

SEO Tips for Lawyers and Law Firms

Check out these SEO tips for lawyers and law firms.

Introduction

Search engine optimization (SEO) is the practice of driving more visitors to your law firm’s website by increasing your website’s position in search engine results pages.

SEO tips for lawyers involve strategies, techniques and tactics that help attract more prospective clients to your law firm’s website. It is done by obtaining first-page ranking positions in search engines such as Google, Bing or Yahoo. In other words, if your law firm appears near the top of search engine results, you’ll get more visitors to your website. When visitors click on your link within the organic results, they’ll reach out to you to learn more about your services.

SEO tips for lawyers will help you rank higher on search engine results pages for relevant queries. As a result, it will make it easier for potential clients to find you. In addition, you’ll generate more organic website traffic, build your authority and increase your conversions.

Hence, a website should be the focus of your search engine optimization strategies. Furthermore, it should serve as the representation of your work as well as the promotion of your law brand. Especially because 70% of law firms land new cases through their website. According to statistics, the first position in Google search results carries a 31.7% click-through rate.

Here are a few legal SEO tips for lawyers to help you stand out in the crowd:

1. Find Your Law Firm’s Keywords

SEO tips for lawyers start with determining the keywords you want to rank for on search engines. Therefore, start with your main practice areas and widen your keywords to related terms. Use SEO tools such as Moz and Semrush to help you identify, track and optimize your keywords. In addition, Google Trends can help you track keyword search trends over specific periods for free. Moreover, Answer the Public can help identify relevant searches and questions.  

2. Incorporate Keywords Into Your Website

Once you’ve determined keywords with high search and low competition, incorporate them into your existing content. To help potential clients read your content, make it clear which keyword is targeted for each page on your law firm’s website. For example, your home page, landing pages and additional content such as blog posts. To fully optimize your content for keywords, place your keywords in the following areas of the page:

  • Title tag
  • Description tag
  • Headings and subheadings
  • Evenly throughout paragraphs
  • The web page’s URL

Furthermore, consider making separate landing pages for different keywords or phrases. This tactic helps you increase your visibility by providing more in-depth and beneficial information for each search query. Also, be sure to incorporate local keywords to let people in your service area find you more easily. If you incorporate your location in your web content it will be more likely to show up on a “near me” search.

One of the SEO tips for lawyers is to create useful content.

3. Create Useful Content

Adding consistent, fresh, and relevant content helps to boost your rankings. By providing useful information that showcases your expertise in your practice areas you improve the overall user experience. Blog posts are opportunities to dive deeper into related keywords used on your homepage and landing pages.

They let you cover a variety of search queries, increase your online visibility and help you build your authority in the field. When you post valuable content, potential clients will have an easier time finding you online and be more willing to trust your law firm.

Your content needs to answer the inquiry or search term used by the user. Therefore, include specific content on your website that tells your potential client about your practice area. Furthermore, provide preliminary answers to the questions a potential client would have.

Search engines are looking to send users to the best place possible to find answers to their questions. So if Google thinks your site is likely to fulfill the user’s intent, it is more likely to feature it higher up in its search engine results pages. Accordingly, include clear descriptions of your services, transparent pricing, or customer testimonials.

Finally, make sure that the content and answers on your site are up-to-date. The words and other types of content, such as images, are on the pages of the website of your law firm. Ensuring your website has high-quality content will improve user experience and will contribute to improving your website’s search engine rankings.

4. Include Title Tags and Metadata

Title tags and metadata provide hints to potential clients about what your webpage is about. They also tell search engine algorithms about your site so they know how to rank you. The title tag is an HTML element that and denotes the title of your webpage. Title tags show up in search engine result pages (SERPs) so including high-volume keywords is a good way to increase visibility. The metadata provides details about your web page to search engines. Be sure to incorporate keywords into both.

5. Include Links

Backlinks are the referral links placed on other websites that point traffic to your website. Internal links and external backlinks are crucial for SEO. Internal links make it easier for users to navigate your website to find the information they need. External links help to build your domain authority and make you more visible. One way to build quality backlinks involve guest posting and collaborating with other businesses. Other examples include:

  • Legal directories, like Avvo
  • Local directories, like Google My Business
  • Social profiles, like Twitter, Facebook, etc.
  • Shares of your content on social media
  • Reviews and endorsements on other websites
  • Offer free legal expertise or analysis to a local media organization
  • Write interesting blog articles related to your legal expertise, and ask your network to share them
  • Present at local events

6. Provide Good User Experience

The first important factor for technical SEO for lawyers includes ensuring your website loads fast (aim for under 2.5 seconds). And second to renders well across a variety of screen sizes, especially mobile phones. Therefore, make sure your website is aesthetically pleasing and intuitive to use. There are free tools you can use to test mobile friendliness and loading speeds to ensure you’re providing the best possible experience for your visitors. 

One of the SEO tips for lawyers is to provide good user experience.

7. Complete Your Google My Business Page

Completing your Google My Business (GMB) page also helps to boost your visibility. Your GMB page provides all the essential information about your business to potential clients and Google’s search engine algorithms. Along with contact details, location information, and hours of operation, you can also post photographs to humanize your law firm, list your specific areas of practice, and include other pertinent information.

8. Make your law firm website easy to navigate

Make sure your law firm’s website is easy for a person to navigate. As a result, Google will be able to find all your pages and understand what those pages are about. Create simple and easy-to-use menus, and link to other important pages on your website frequently.

How to implement SEO tips for lawyers

  • Start by reading the Moz beginner’s guide to SEO and Google’s Webmaster Guidelines
  • Write down all of your law firm’s specialities, services and locations
  • Do keyword research
  • Write and publish content for your website
  • Add your keywords in the title, meta description, and headings
  • Publish each summary on a separate page of your website
  • Use website calls-to-action to show clients where to go to book your services
  • Make sure your law firm website is technically set up when you start implementing SEO tips for lawyers
  • Build your presence and links
  • Claim all of your online profiles, especially Google My Business
  • Invest in a tool like Brightlocal to automate submitting your law firm to various local directories
  • Encourage your customers to leave reviews
  • Keep your content up to date by blogging and updating your website pages monthly
  • Pick at least five backlink building projects and aim for five new links every month

Conclusion

As shown above, SEO tips for lawyers are an essential component of a basic marketing strategy for law firms. Law firm SEO or optimizing an attorney’s website for search engines is crucial for any law firm marketing strategy. With SEO tips for lawyers, law firms can achieve better Google search ranking positions. They are, therefore, more likely to receive more cases from their desired practice area. Simply put, prospective clients use organic search to find and hire law firms.

If you’re a law firm looking to grow your business, organic search traffic is a significant marketing channel to focus on. According to the National Law Review, 96% of legal consumers looked for a lawyer via an online search. And 74% of consumers visit a law firm’s website to take action. As a result, besides increasing your visibility, SEO will make it easier for potential clients to find your office over your competition.

For a start, follow these useful SEO tips for lawyers in order to boost your online presence and overall business. However, there is another way to implement SEO and get your law firm’s website to rank well in the search engine result pages. You can hire a law firm SEO expert who has experience in SEO for law firms to help you out.

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