Posts in category: Marketing

Brand experience is the sum of all the sensations, thoughts, feelings, and reactions individuals have in response to a brand. Thus, it embodies the lasting impression that remains after someone encounters or engages with your brand in any environment. Additionally, it includes thoughts, feelings, perceptions, and reactions to everything from direct marketing efforts to specific product launches.

Specifically, all these touchpoints are moments where the consumer can experience your brand. Technically, this experience is subjective and changes from person to person because each individual has different experiences and associations that the brand evokes.

Ultimately, brand experience is one of the most important concepts to strengthen brands before the public. Ultimately, it combines elements of user experience, customer experience, and brand identity all in one. Most importantly, it includes creating a sensory user experience in order to become memorable to consumers.

Nowadays, potential clients are researching legal services online. Specifically, they want to make an informed decision when choosing a lawyer or law firm. Consequently, your website will be the first place they’ll visit to see if you’re the right choice. Thus, for your law firm to draw in new clients, an outstanding website design is a must.

Your website design should demonstrate your authority and expertise, as well as drive traffic and inquiries for your law firm. An authentic website design will help your law firm stand out, increases brand exposure, draws in your ideal client, and provides value to current and potential clients. By understanding the importance of a high-quality law firm website design, you can convert your visitors into leads.

In short, an ideal customer profile defines the perfect customer for what your organization offers. In other words, it’s the customer that is most likely to want to buy your services. Additionally, this customer is also most likely to remain loyal and recommend you to others. An ICP describes the ideal customer you should be targeting with your marketing and to whom you should offer your services.

Accordingly, ICP has all of the qualities that would make them the best fit for the solutions you provide. If done correctly, an ICP can help define the problems you’re solving. For instance, align your service capabilities with customers’ needs, and assist in future service updates. In other words, it will provide you with guidelines on how to find a perfect lead.

Color in legal branding is one of the most powerful tools for communication and evoking emotion. According to the studies, people form impressions within 90 seconds of their initial interactions with people or products. Impressively, 90% of the assessment is based on colors alone. Ultimately, this impression dominates 67% of the purchasing process.

By using colors, you can create an impactful strategy to communicate your message without words. In fact, brands and color are intrinsically linked because color motivates the human subconscious. When it comes to recognizing a brand, color is what people remember. Often, the audience connects the color with certain needs or expectations.

Hence, a potential client’s reaction to color must be taken into consideration when developing marketing strategies. Your law firm’s website may be the first and only contact a person has with your company. To work, all your branding elements must be professional, evoke the right emotion and make a connection. This includes colors, that play an important role in making that connection.

In marketing, there are countless ways to use color to communicate with your clients. Color associations are just one way to communicate with a target audience. Here are examples of color associations that can influence a potential client’s impression in legal branding:

Law firm brand attributes are the core values that define the overall nature of your company. They represent a set of features that highlight the physical and personality aspects of your brand. These attributes are developed through images, actions, or presumptions. In addition, they help to portray the brand characteristics of your company. Ultimately, they can assist you in formulating your law firm’s brand identity.

“Attribute” comes from the Latin “ad” and “tribuere,” meaning “to assign.” Thus, a brand attribute is a quality that you intentionally assign to your brand. Attributes are assigned to the brand by those who experience it, hence, the audience. Specifically, your audience develops a collective understanding of who your brand is and what it represents. Over time the attributes associated with your brand become part of its reputation and identity.

Brand attributes are developed in the process of creating a brand strategy for your business. Moreover, they represent a foundation for creating your visual identity. Specifically, they will be reflected in the colors, shapes and overall feel of your brand. Ultimately, they will give you a distinctive competitive edge to your brand and attract clients to your business.

Brand attributes can be split into two categories: hard and soft. Hard brand attributes are your name, logo, and slogan. They also involve your vision and your mission statement. Finally, they include what your website, service and content will look like. In general, they stand for everything you have total control over. On the other side, soft attributes involve your credibility, consistency, uniqueness, appeal, and transcendence. Even though you have control over them, soft attributes shape themselves based on your values and company culture.