Office branding is the art of shaping everyday workspace into a unique space that reflects your law company. Therefore, your office space should communicate the same message as your branding. If you are conducting client meetings on-site, the need for a well-branded office is necessary. However, branding is important even if your clients never visit your workspace. Firstly, it encourages a sense of community amongst your staff encouraging them to believe in your company.
Besides, working in a unique, dynamic space boosts your overall productivity. Moreover, it enhances your law company image to the potential clients and customers. Your law brand should be evident from the moment someone enters your office space. Furthermore, it should communicate to potential clients that you’re trustworthy, efficient and that you match their needs. Here are some useful tips for branding your law office:
Check if you’re in need for rebranding
Before you make changes to your office, check if your existing branding is on point. Answer these questions in order to discover is it time for rebranding:
- Does your logo accurately represent your law company and does your chosen color palette fit your business?
- Does your mission statement and values align with your company’s vision?
- Are your employees aware of your brand and do they follow your brand guidelines?
Address your concerns in this phase, if there are any. It’s much easier to make changes before completely changing your workspace.
Tell Your Brand’s Story
Storytelling is becoming increasingly important within business. Grabbing people’s attention, it’s represents a great way for you to tell your brand’s story. When people walk into your office, the entryway configuration should provide some hints as to the mission of the business. Therefore, incorporate the story of your brand into your workspace.
There are two ways for displaying your brand’s story:
- Using inspirational quotes
- Utilizing powerful imagery
One way of displaying your brand’s story is to use carefully chosen quotes. For instance, frame your values or paint them directly onto the wall. Add text at eye level to help attract your visitors’ attention. Alternatively, write key statistics in strategic places around the office. Whatever you choose, make sure to point out your philosophy.
To display your story through images, try decorating your office with artistic pictures of your products. For example, show your products at different stages of development or tell your brand’s story from initial idea to its realization.
Furthermore, pictures of happy customers can help build trust amongst potential clients and provide a sense of unity among your team members. This is especially effective if the images are filled with your customer’s reviews.
Your color palette matters
Color is an important part of your branding and is considered to be one of the easiest ways to brand your workplace. Therefore, incorporate your brand’s color palette into the office to complete your brand’s visual representation. Redecorate your office by adding artworks or painting your office walls. Furthermore, integrate color into the furniture panels or the upholstery in common areas. Consider blending neutral colors with the muted colors of your brand to create the perfect law office color scheme. Have in mind to emphasize your company’s unique vision through color branding your law office.
Style your office with furniture
The style of your office furniture says a lot about your brand. Furthermore, texture, as well as style are both important elements in choosing your office furniture. As a result, the choices you make will impact the atmosphere of your office space. Start by discovering how different styles of furniture make you feel. In order to choose the right kind of furniture for your brand, think about your values and the service you provide.
Use the way you see your business as an inspiration during this phase or ask close friends or employees to help you with deciding. Apart from being a functional place of business, your physical workspace should demonstrate your law firm brand identity. Although your furniture should be above all practical and comfortable, well-chosen furniture can communicate trust and reliability. Therefore, have in mind that your furniture selection can be a great way to promote your expertise.
Consider adding Accessories
If your budget is limited or you don’t want to make complete changes at this point, add details into your office space. Accessories like plants, clocks and even light-fittings can quickly change the room atmosphere. When choosing accessories, think about what reflects your business’s personality best. Look for unique bargains in flea markets and community selling sites. In addition, add unique elements to your decor by customizing items to match your color scheme.
Utilize Your Office Layout
The layout of your office can make a big impact when branding your work environment. Think about how your office layout can be used as an integral part of your brand. Furthermore, conduct detailed research before making any changes. Explore the latest office design trend to collect ideas on the best office layout that fits your management style. For example, lots of closed doors and private working spaces match a brand that places emphasis on a discreet service.
On other hand, a collaborative approach to business includes an element of open-plan working. Nowadays, mobility is a key element in office layout, since it gives employees the opportunity to choose their own workstation and network with co-workers. A company that knows how to create a productive working environment can inspire innovative thinking and position itself as a leader.
Branding is one of the most important aspects of any successful law business. Whether you’re a large multinational or a small company, your brand is the first thing potential clients see. In other words, branding reflects your law firm’s personality crafting that first, memorable impression. Furthermore, the brand reveals to people your values and what to expect from your services. Through a combination of modern design and specific language, your unique brand will instantly be recognizable on the market.
Your office design represents your company’s brand. Moreover, it communicates your company’s story, creating a unique space for your employees and clients. For properly branding your law office, pay close attention to your branding and values. Think carefully about all the factors that can make any difference to your business. Bear in mind that your brand should empower you and your staff and inspire your clients to put their trust in something they can relate to. Similar to how your brand affects both employees and clients, so can your office achieve the same effect.