Introduction
Producing high-quality content regularly increases organic visits and SEO rankings. In addition, it helps you become an expert on the topics you write about. Maintaining a business blog can be hard sometimes. Determining what to write about and what types of information would appeal to your audience can be time-consuming. Luckily, there are multiple blogging tools for lawyers you can use for your next blog post. These will bring more visitors to your website for lawyers and inform your current and potential customers.
Website Analytics (Free)
Pull ideas from your website data. Check what content performed the best, and why. High-performing content will show an interest from people on the subject matter. Furthermore, use it to find upcoming trends you can talk about and apply them to your industry. That way, you can attract traffic to your site by either commenting on a hot topic or being the first to cover it.
Daily News (Limited Free)
Keeping up with the daily news is a way to find topics and related content for your next blog post. Whether online or in print, news items can be a valuable source of information. Articles that affect your industry directly are the prime sources of inspiration for your online content. Hence, take trending news stories and find interesting ways of relating them to your niche industry.
Blog comments (Free)
Go through blog post comments of leading blogs in your niche and read what the audience was talking about. Read their latest blog posts that discuss a topic in your area of interest. Moreover, go through their comment section and write down the consistent queries people are talking about. Finally, choose the blog topics you haven’t covered before.
Twinword (Limited Free)
Twinword is focused on keywords and volume, not necessarily topics. However, you can still find ideas here for topics you hadn’t considered before when you type in your keyword phrase. This is one of the blogging tools for lawyers that allows you to filter the search area. Accordingly, you can explore the topics of your keywords and see groupings.
Social media groups (Free)
Join a Facebook group for bloggers to answer people’s questions and discuss their problems. Consider writing a blog post about the most common questions to help them find solutions. For a start, search for groups where your target audience hangs out. Check for keywords related to your niche in those groups. Go through the popular conversations and discussions to find topics that you can write about.
EBooks (Limited Free)
Find eBooks in your niche. Besides their educational value, they can also provide you with blog topics to write about. For example, you can find a popular eBook in your niche on Amazon and make a list of all the topics the book discusses. Afterward, you can find a unique angle for each of the chapter topics and write about it.
Social media analytics (Free)
Use social media analytics to find topics and subjects to write on. Check out the metrics and find which post has the highest number of views or engagement. As a result, you will get insights into the posts that your audience likes. So, when you create a blog post around them, you can easily drive traffic to the post from these platforms. Also, check out relevant YouTube videos with the most views and engagement.
Google trends (Free)
Google Trends can show you what search topics are getting the most action and in real-time. Hence, you can use Google Trends to see what’s trending now and generate content ideas. Start with exploring the relevant topics and check out the ‘Related Queries’ section. Go through both the queries that are on ‘Top’ and those that are ‘Rising’.
Search trends can be broken down into several different sub-groups, so you can see what trending topics are of particular interest to people in your industry. You can also perform an individual keyword search, looking for trending news items, blog posts, and user searches that are directly related to your keyword.
Competitive analysis (Limited Free)
Checking out your competitors is another one of the blogging tools for lawyers to try out. For example, visit their websites to see the kind of content they are producing. You can even use tools like Ubersuggest, SEMrush, and Buzzsumo for competitive analysis. As a result, they will tell you about the most popular and shared content of your competitors. Finally, you can use this data to gather ideas for your next blog post.
Ubersuggest (Free)
Ubersuggest will extract related keywords from Google Keyword Planner and suggested ideas from Google. As a result, you will get topic ideas for what you type in, but also closely related ones. Search for the relevant Hashtags, go through the tweets and you will find plenty of content ideas.
SEMrush (Paid)
SEMrush has multiple blogging tools for lawyers that can help with content research and inspiration. For example, their Topic Research tool is a great resource for finding relevant, grouped topics around the web. You can get well-ranked content examples to get an idea of what’s relevant and popular. Another SEMrush feature for keyword research/planning is the Keyword Magic Tool. This tool can give you content ideas and help you be strategic about what you’re writing about.
BuzzSumo (Limited Free)
This tool will show you what content related to your topic has been getting the most shares on social media. In addition, having access to this information helps you track the news in your industry. A search for a keyword phrase brings up the topmost shared content on that subject within your search parameters.
You can use BuzzSumo to find content for social media, but also to come up with blog topic ideas. Start by finding blog topics by typing in a keyword related to your niche. Afterward, make a list of all the popular topics, and get writing.
Forums (Free)
Forums are a prime source of ideas for blog topics. Plenty of online users are still gathering in forums to discuss a wide variety of topics, both general and niche-related. Hence, don’t forget to check out online forums or communities in your industry. Collect the most popular questions users are asking, and turn those into blog post topics. This is a great way to get more readers because you can share your blog post in response to their questions.
Furthermore, using a listening tool, such as Google Alerts, you can monitor forum conversations looking for topics that might be exploited in your next blog post. The good examples of forums for topic research are Quora and Reddit. Both platforms are having explosive growth as other social platforms are limiting certain speech in today’s times.
Quora (Free)
Quora is a platform where you can ask a question and people will answer to the best of their abilities. It resembles a social network where people can ask questions and anyone can answer. Consequently, people are asking all sorts of questions from all different subjects. Just do some searching and quickly see what kinds of questions are being asked about your subject.
Moreover, you can use its search bar to find topics per your niche. Next, go through the conversations and discussions and pick the questions that best fit your interest. Finally, write an expert blog post on the content you highlighted. Just like Quora, Reddit can be a valuable source for content ideas. Search for the relevant topic and you will find a pool of user-generated content to draw your ideas from.
Keyword Tool: Autocomplete (Limited Free)
You can use a keyword research tool specifically meant for this, like KeywordTool.io. Just type in your keyphrase or topic and shift through the results. As a result, you will get a list of all of the different Google searches that people do on that topic. It makes a good way to check out what might be a popular search in your industry. Another way is to start typing your keyword into Google and check out what auto-fills are in the search bar.
Doing keyword research to find blog post topics is a great idea because you’re able to find actual Google search results. These are the topics that people are regularly searching and want an answer to, and you can now write these answers for them. Additionally, you can also search YouTube’s autocomplete, Bing’s, Amazon’s, and more.
Feedly (Free)
Feedly is another one of the blogging tools for lawyers to try out. It allows you to follow plenty of relevant blogs and websites all in one place. Also, it is a good way to get content ideas based on the news in your industry. In addition, it allows you to keep an eye on your competitors.
Twitter (Free)
One of the best sources for topic ideas is Twitter and you can use it to look for your new blog content. For example, type in your topic and look at the top tweets that mention that topic. You can also check the “News” to see what’s been making the news in your industry.
Using Twitter’s search function, you can find out what is trending for any given keyword or phrase. Simply enter a keyword in the “Search Twitter” field and hit search. As a result, you will get a quick sampling of trending topics that include your keyword. That way you can see what people are talking about as regards your keyword choices and what interests them.
Answer the Public (Limited Free)
This tool will give you ideas in the form of questions that the public is asking about a certain topic. Typing in a keyword phrase will deliver you multiple sets of questions that are being asked online. For example, if you search for family law, you will find the questions related to that keyphrase. For instance- what is family law mediation, can family law trials have juries, why practice family law and more.
Conclusion
If you found yourself struggling to find topics for your next blog post, there’s plenty of inspiration to explore. Go where your readers go, investigate the trending topics on forums, social media networks, and news feeds. To come up with fresh ideas, include effective brainstorming, research new topics and discover what needs customers have that aren’t being met. Also, try out these blogging tools for lawyers to see which one is the best fit for you.