It’s not enough to just create content or put out ads. Each piece needs to be geared toward a stage in the law firm marketing funnel. Understanding how content matches stages in someone’s journey helps you gain leads. This approach works by focusing on ...
Facebook is a powerful lead generator for law firms thanks to its large user base and ad toolsets. These tools save you time and help you stand out from other lawyers. But tools alone won’t help you gain clients. Marketing funnel fundamentals still app ...
As a law firm owner, you have to balance practicing the law and running the business behind the firm. This can be a challenge, but it’s easier knowing what elements go into each side. Law school prepares you for the practice of law. Discover what else ...
Most lawyers don’t realize just how much time they’ll spend in the business of managing their law firm. 46% of lawyers spend fewer than 10 hours interacting with clients or going to court in a given week. The rest of that time is filled with other impo ...
Ten years ago this month, a college football star felt a need for speed and paid the price. Nicknamed “Johnny Football,” Texas A&M quarterback Johnny Manziel captured the imagination of fans across America during the 2012-13 season. Manziel became the ...
For decades, lawyers weren’t allowed to advertise their services at all. That all changed in 1977 when one Phoenix law firm ran an ad in a local newspaper that became the basis for the landmark decision in Bates v. State Bar of Arizona. Most people tod ...
One thing that stands out in the 2022 Thomson Reuters State of Small Law Firms report is that the leaders of small law firms are an optimistic bunch. Another? They have their work cut out for t ...
Create the Ideal Attorney Bio for Your Practice Attorney biographies are a great opportunity to make a strong first impression and connect with potential clients. Depending on your target client-base, the design style you choose may vary. However, there a ...
In this post, we are going to discuss the benefits of having a faster site, helpful tips to improve your website load speed and some popular speed testing tools. It may not come as some surprise but search engine usage… Categories: Speed and Functionality ...
A law firm’s marketing strategy is a set of coherent and integrative choices that sets a law firm up to win in the market they’ve chosen to compete in. This is not the same thing as a plan—despite how often they’re confused. Strategy is like a beacon f ...
