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At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findin ...

Many attorneys spend very little time thinking about who their clients are. This is a mistake — how can you attract someone to your business if you don’t know who they are? — but one that you, a ...

In the bustling landscape of law firm marketing, hiring an expert marketing consultant can provide the competitive edge your firm needs to thrive. However, not all marketing consultants are created equal, and the success of your law firm’s marketing e ...

In an ever-competitive legal landscape, the ability to generate and nurture leads can be the determining factor for a law firm’s success. Lead generation, when done correctly, can pave the way for a consistent flow of potential clients, which ultimately l ...

For a busy lawyer, time is a limited resource. One of the most challenging parts of being a practicing attorney is simply finding the time to get it all done! When faced with competing deadlines in your cases, a never-ending checklist of things to do, per ...

Making sure that your website is technically sound is a key part of winning organic traffic from search engines. Technical SEO audits help you stay on top of everything under the hood of your website. Regular technical checks ensure that your website p ...

By now you’re probably tired of hearing all of the buzzwords like AI, Generative AI, ChatGPT, Google Bard and so many others. Or maybe you’re finding it hard to keep up. It seems like things related to content creation, search, coding, and all things ...

Broken links are a fact of life for any website. These small errors can stack up on your website and cause a ripple effect for visitors and your SEO performance. But finding and resolving broken link errors is easy if you know what to look for. Use ...

Welcome to the world of “blogging for lawyers.” As a marketing expert for Juris Digital, I understand how the power of a well-crafted blog can help attorneys and law firms reach a wider audience and, most importantly, attract more clients. In the era of d ...

Content optimization is a crucial part of successful digital marketing through search engines. Optimized content ranks higher on Google. It’s a key part of creating high-quality content that both search engines and people love. It’s essential to improv ...