“Products are built in the factory, brands are created in the mind.”
What is branding?
Branding is a process of discovering your unique attributes, communicating these attributes to your audience and managing how your audience perceives that brand.
In other words – it is about how others feel abour your firm.
Here are some essential law firm branding rules:
1. Conduct a market research
In order to engage with the market you need to understand it first. Start by conducting a thorough market research to gather information about your business’s buyers personas, target audience and customers.
Don’t forget to perform a Competitive Analysis Research because it gives you a deep understanding of the competition in your market and industry.
3. Define your ideal client
In order to speak to your ideal byer you need to define who you want to serve. Start by describing which clients will benefit most from your services. After that, create a client persona or an image of your ideal client.
In addition, list his demographics, motivations, goals, challenges and pain points and align them with what you have to offer.
4. Communicate your UVP
A Unique Value Proposition is a key marketing tool that communicates the services you offer and how they solve your client’s needs. It also differentiates your service from the competition and positions it as the best possible option on the market.
It is a promise of value you make to your customers to be delivered and a main reason they should buy from you. In order to communicate your UVP properly, you need to set up your brand’s voice.
5. Be clear and consistent
Communicating your brand message should be clear and consistent. Avoid being unclear because your audience won’t understand the message you are trying to communicate. In short, consistency is important to your audience because otherwise they won’t be able to recall you.
Remember that consistency is based on safety, and safety leads to trust. Trust is the main reason why customers want to engage with your services in the first place.
6. Listen & evolve
Most importanly, don’t forget to listen to you customers along the way. Your customer’s feedback is vital. Use it to maintain your relationship with the clients and come up with new or improved services.
In conclusion, the quality of customer service can effectively enhance a brand’s image. Keep an open mind and cultivate strong customer-client relations in order for greater exposure and increase in sales.
Follow these rules in order to improve your law firm branding.